Marketing

Reports in the Marketing category.

40 documents

Report28 pages

2025 Global Mobile Game Marketing Insights & Creative Breakdown

Over 90% of mobile game advertisers now utilize AI to generate assets, marking a critical industry shift toward automation to combat rising competition.
The average monthly creative volume per advertiser reached 123 in 2025, representing a 20% year-over-year increase, with new creatives accounting for 58% of total monthly output.
Strategy games lead the industry in advertising intensity with 325 monthly creatives per advertiser, while Casino games prioritize the highest turnover with 65.6% of assets being new each month.

Marketing Advertising Creative Ads+2

SocialPeta & Reforged LabsJan 2025

Report66 pages

Insights Into Global Mobile Game Marketing Trends

Mobile game marketing is shifting toward AI-enhanced creative production, leveraging global platforms to identify high-performing short-form, live-action, and TikTok-style video assets.
North American advertising activity grew by 25.8% in H1 2025, with advertisers deploying over 5 million creatives, predominantly favoring 720x1280 portrait formats.
Role-playing games led advertising volume in H1 2025 with 224 monthly assets per genre, while casino titles saw a 14.5% year-over-year increase in advertiser share.

Marketing Global Mobile+1

SocialPetaJan 2025

Report26 pages

The Power of Marketing Mix Modeling

Marketing Mix Modeling (MMM) provides a more accurate view of incrementality than last-touch attribution (LTA), as evidenced by a case study where MMM attributed 43% more Day 7 revenue events to TikTok at a $5,000 daily spend.
Traditional LTA is increasingly inadequate for mobile gaming due to privacy regulations like Apple’s AppTrackingTransparency and a systemic bias that undervalues top-of-funnel media.
User acquisition costs in the gaming industry are projected to exceed $130 billion by 2025, necessitating more sophisticated measurement tools to manage rising expenditures.

Marketing Advertising Global+1

Kochava & TikTok for BusinessJan 2025

Report38 pages

The 2025 Guide to US Gaming Audiences: From Data to Personas

The US gaming audience is now gender-balanced and financially stable, with significant segments earning between $51,000 and over $250,000 in net worth.
Modern gamers prioritize immediate lifestyle quality and discretionary spending over long-term asset accumulation, frequently investing in premium groceries and convenience services.
Gaming is primarily a social and familial activity rather than a solitary pursuit, with consumer habits heavily influenced by multi-generational household dynamics.

Market Analysis Player Demographics Marketing+1

Anzu & SemcastingJan 2025

Report66 pages

Insights into Global Mobile Game Marketing Trends for H1 2025

AI-driven creative production has become the industry standard, with generative tools and AI-enhanced playable ads compressing development cycles to under one week.
Europe leads in market participation with over 43,000 monthly advertisers, while North America maintains the highest creative density at approximately 119 assets per advertiser.
Casino games have emerged as the second-largest spending category, recording a 14.5% year-over-year increase in market share.

Market Analysis Advertising In-Game Advertising+2

SocialPetaDec 2024

Report74 pages

2024 Global Mobile Games Marketing Trends & Insights

The top 50 publishers now control 70% of total global mobile gaming revenue, driving a market-wide shift toward hybrid-casual models that combine ad-based revenue with in-app purchases.
Advertising activity surged by 60% year-over-year in 2024, with 250,000 advertisers deploying 46.2 million creative assets despite a decline in new market entrants.
Short-form video has become the dominant engagement driver, accounting for up to 81% of impressions in the Puzzle and Simulation genres.

Market Analysis Advertising In-Game Advertising+2

SocialPetaDec 2024

Report24 pages

Insights into Marketing Trends in Southeast Asian Mobile Games in 2024

Video-centric marketing is the dominant strategy in Southeast Asia, accounting for nearly 70% of all ad creatives across all mobile game genres.
Indonesia is the region's largest market by advertiser volume with 12.3K monthly advertisers, while Thailand leads in content intensity with over 100 creatives per advertiser.
The Southeast Asian mobile gaming market saw a 9.5% year-over-year increase in active advertisers, averaging over 20,000 per month between January and August 2024.

Market Analysis Advertising Southeast Asia+1

SocialPetaOct 2024

Report71 pages

Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024

Monthly active advertisers in mobile gaming grew 33.7% year-over-year in H1 2024, surpassing 55,000 total advertisers.
Rewarded playtime has become a primary monetization driver, generating eCPMs 2.7 times higher than standard ad formats.
Video remains the dominant ad medium at 77% of total formats, though average monthly creatives per advertiser dropped to 105 as AI-generated imagery gains traction.

Marketing Advertising User Acquisition+2

SocialPetaJun 2024

Report33 pages

Marketing Insights into Global Casual & Puzzle Games for Q1 2024

The global mobile gaming advertiser base grew 29% year-over-year in Q1 2024 to 51,300 participants, while the volume of unique creatives per advertiser dropped by 18% as firms shifted toward quality over quantity.
Casual and puzzle games dominate the market, accounting for 50% of all active advertisers, with casual games alone responsible for nearly 40% of total ad creatives.
Success in saturated markets like the US and Europe requires high-quality short-form video content and rapid creative iteration to mitigate player fatigue.

Marketing In-Game Advertising Global+2

SocialPetaMar 2024

Report20 pages

The Ultimate Game Hype Tracking Guide

Success in the PC and console market requires tracking the purchase funnel through three core metrics: unaided awareness, aided awareness, and purchase intent conversion rates.
The Game Health Tracker methodology relies on monthly surveys of over 3,000 PC and console players in the United States to benchmark performance against competitors.
Conversion rate, defined as the percentage of aided-aware players who express purchase intent, serves as the primary indicator for measuring marketing effectiveness.

Market Analysis User Acquisition Retention+3

NewzooFeb 2024

Report78 pages

2023 Global Mobile Games Marketing Trends White Paper

The mobile gaming industry shifted toward a hybrid-casual model in 2023, blending hyper-casual accessibility with mid-core monetization to stabilize revenue through combined in-app advertising and purchases.
Monthly active advertisers surged by nearly 50% year-over-year, surpassing 40,000 globally as competition for user acquisition intensified.
Video ads remain the dominant format, accounting for over 76% of total impressions, while AI-generated image creatives are increasingly used to mitigate rising acquisition costs.

Marketing Monetization In-Game Advertising+2

SocialPetaJan 2024

Report16 pages

The State of Games Media Buying United States Spotlight

The U.S. mobile gaming ad market is maturing, evidenced by a marginal 0.25% growth in active advertisers and a 29% decline in new market entrants during the first half of 2024.
Publishers are prioritizing established assets over experimentation, as total ad purchases grew by only 0.46% while the volume of new ad creatives dropped by 12%.
Genre dominance is shifting, with Puzzle games now leading in ad impressions, while Sports and Shooting genres saw the fastest growth, rising six and four places respectively.

Market Analysis In-Game Advertising Mobile+2

MintegralJan 2024