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Europe and Esports: High Engagement and Even Higher Potential (2020)

Europe's esports audience reached 92 million viewers in 2020, a 7.4% increase from 2019, consisting of 33 million enthusiasts and 59 million occasional viewers.
Global esports revenue is projected to grow from €973.9 million in 2020 to €1.6 billion by 2023, with European market trends mirroring this expansion.
Engagement is highest among 21–25-year-olds, with Finland reporting the highest enthusiast proportion at 52% for the 18–20 age bracket, compared to 21% in the UK.

Esports Market Analysis Europe+2

PayPal

Europe and Esports: High Engagement and Even Higher Potential

The European esports market is projected to reach 92 million viewers by the end of 2020, with a 7.4% year-over-year growth rate.
Global esports revenue is forecasted to climb from €974 million in 2020 to €1.6 billion by 2023, with Europe following a similar growth trajectory.
Esports engagement is not limited to the youngest demographic, as the 21–25 age group currently leads in enthusiast participation compared to the 18–20 cohort.

Esports Player Demographics Monetization+1

PayPalJan 2020

PayPal Report: Europe and Esports – High Engagement and Even Higher Potential

The European esports audience is projected to reach 92 million viewers by the end of 2020, reflecting a 7.4% year-over-year growth rate.
The global esports market is forecast to grow from nearly €1 billion in 2020 to €1.6 billion by 2023, with European revenue following a similar trajectory.
Women comprise 32% of the European esports audience and demonstrate spending habits comparable to men, with 46% of female respondents reporting purchases.

Esports Market Analysis Player Demographics+1

PayPalJan 2020