Mobilegamer.biz
Organization87 documents
Mobile games business news and scoops by Neil Long.
Documents
Mobilegamer.biz29 min
Chrome Valley Customs level balancing talk, from Space Ape's Geoff Gilles
Chrome Valley Customs, a match-three puzzle and car restoration game launched globally in June 2023, serves as the primary case study for a data-driven approach to campaign balancing.
- Space Ape’s Chrome Valley Customs, launched in June 2023, utilizes a data-driven balancing strategy to manage a library of 2,000 levels with a release cadence of 200 new levels per month.
- The development team reduced manual rebalancing time from half-day sessions to a few minutes by implementing a proprietary, automated Google Sheets-based tool that integrates directly with their data warehouse.
- The balancing strategy centers on the 'Target APS' (Attempts Per Success) metric, which acts as a proxy for difficulty to ensure every level aligns with an optimal, pre-defined difficulty curve.
Mobilegamer.bizFeb 2024
Mobilegamer.biz46 min
Develop 2023 panel: what's next in mobile
The mobile gaming industry is currently undergoing a fundamental transformation as traditional user acquisition models falter in the wake of stringent privacy regulations like Apple’s App Tracking Transparency.
- The mobile gaming industry is shifting away from performance marketing toward organic discovery and community-led growth due to the reduced effectiveness of user acquisition following Apple’s App Tracking Transparency regulations.
- Developers are increasingly adopting cross-platform strategies by designing games for mobile, PC, and console simultaneously, rather than relying on late-stage ports, to ensure financial stability.
- Studios are mitigating the volatility of mobile-only revenue by integrating live-service models and alternative monetization tools, such as web-based shops.
Mobilegamer.bizJul 2023
Mobilegamer.biz21 min
Apex Legends Mobile footage from mobilegamer.biz. Captured from the Australian soft launch build.
Apex Legends Mobile successfully translates the core mechanics and high-intensity gameplay of the original battle royale title to mobile platforms.
- Apex Legends Mobile successfully replicates the core battle royale mechanics of the original franchise, including squad-based dynamics, the tactical ping system, and high-intensity combat.
- The mobile build maintains consistency with console and PC versions by utilizing identical loot rarity systems, such as level four sniper magazines and level three body shields.
- Gameplay remains centered on familiar resource management loops, requiring players to navigate shrinking zones while utilizing shield batteries and armor upgrades.
Mobilegamer.bizMar 2022