Homa

Hybridcasual Games Playbook (2023)

• Hybridcasual games reached 5 billion downloads in 2022, contrasting with a 15% decline in traditional hypercasual downloads between 2021 and 2022.
• Hybridcasual titles achieve a 54% Day 1 retention rate and a 9% Day 60 retention rate, significantly outperforming traditional hypercasual benchmarks.
• Average session lengths for top-tier hybridcasual games reach 372 seconds, which is 160 seconds longer than hypercasual industry benchmarks.