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This report is provided for general information and discussion purposes only and is intended solely for subscribers. It does not constitute a financial promotion, investment advice, or a recommendation to engage in any investment activity. The content reflects the views of the authors at the time of publication and may be subject to change without notice.
Highlights & Methodology 3 Introduction 4 Going Global: At a Glance 5 Creative Benchmarks and Insights 10 Ad Creative Insights From Top Games 17 Gameplay and Monetization Trends 28 About Us 33 GROWING CHINESE GAMING APPS OVERSEAS 2 $ South Korea, Japan, and the US have high CPIs and are highly competitive markets for Chinese games. Malaysia and the Philippines have comparatively lower CPIs.
Welcome to Our Generations Report! Gaming is massive and it’s only getting bigger. It is one of the world’s most popular pastimes and consumers are engaging with games in more Methodology ways than ever before. Total sample: Representative sample of online population aged 10- But gaming isn’t just for younger generations.