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Dentsu Gaming | Game Industry Library

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Dentsu Gaming

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2 documents

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Gaming: Your Marketing Cheatcode

Gaming commands 3.4 billion players globally, yet receives less than 5% of total media investment, indicating a significant misalignment between consumer attention and advertising spend.
Custom in-game experiences can generate up to 100x higher attention levels compared to traditional social media platforms.
Immersive brand strategies are highly effective, with 55% of players expressing interest in acquiring branded virtual items.

Marketing Player Behavior In-Game Advertising+1

dentsu gamingJan 2025

For the Game

The global gaming industry is projected to reach 3.5 billion players and $225 billion in revenue by 2025.
Gamers are high-value 'super-consumers' who engage with television and internet platforms for nearly 60 hours per week.
Over one-third of the global player base uses gaming primarily as a social platform, necessitating a shift toward community-focused engagement strategies.

Market Analysis Player Demographics Marketing+2

dentsuJan 2022