Bain & Company

Gaming Report 2024: Meet the Moment – How Gamers Are Changing the Game

• The global video game market reached $196 billion in 2023 and is projected to grow at an annual rate of approximately 6% through 2028.
• Engagement in immersive, cross-platform ecosystems is highly lucrative, as players spend up to five times more per hour when participating in multiple activities rather than gaming alone.
• Mobile game titles face an 80% failure rate after three years, necessitating rigorous A/B testing, targeted performance marketing, and tight alignment between development and finance teams.