Allcorrect
Allcorrect is a game services company offering localization, QA, art and related services to game developers and publishers. It publishes articles on regional gaming markets, including Thailand, Japan and France.
Documents
The Gaming Market in Thailand 2026
Thailand is presented as one of Southeast Asia's most mature and deeply engaged gaming markets, with an estimated 58 million gamers in a population of about 72 million.
- Thailand is Southeast Asia's second-largest and one of the most deeply engaged gaming markets globally, with 58 million gamers out of a 72 million population.
- Mobile gaming dominates the Thai market, accounting for 71% of all gaming revenue, and free-to-play is the leading monetization model at 86%.
- Player engagement and game discovery are heavily influenced by content creators and online communities, making Western marketing strategies often ineffective without local adaptation.
The Gaming Market in Thailand 2023
This market overview of Thailand's gaming industry, published by the localization firm Allcorrect in April 2023, provides a general profile of the country's economy, government, and gaming landscape with the aim of informing game developers and publishers considering the Thai market.
- Thailand ranks 19th globally in games revenue with $1.1 billion in total revenue, making it the second-largest gaming market in Southeast Asia behind Indonesia ($1.8 billion in 2022).
- Mobile is the dominant gaming platform in Thailand: 92% of surveyed online gamers use mobile phones, and large developers have shifted focus to mobile titles such as Garena RoV, Free Fire, Roblox, and PUBG Mobile.
- Thai gamers are highly engaged: in an April 2022 Rakuten Insight survey, 82.8% of respondents aged 16–24 play online games, half play daily, and 95% reported spending money on virtual goods or in-game items in the prior six months.
The Gaming Market in Japan 2024
Allcorrect's 2024 overview of Japan's gaming market positions the country as one of the world's most influential gaming markets despite its modest population of roughly 122.5 million.
- Japan is the world's third-largest gaming market by revenue and eighth-largest by player count, driven by high smartphone ownership and major local companies like Bandai Namco, Sega, Sony, and Konami.
- While mobile gaming in Japan is projected to stagnate over the next five years, PC gaming is expected to grow with an 8.8% CAGR and console gaming with a 2.5% CAGR.
- Esports and VR/AR gaming are significant growth trends in Japan, with increasing popularity of tournaments, professional teams, and investments, fueled by streaming platforms and advanced technology.
The Gaming Market in France 2025
The Gaming Market in France 2025, published by localization studio Allcorrect, offers a snapshot of the French video game landscape aimed at developers and publishers considering market entry.
- France's gaming market is the 7th largest globally, valued at USD 4.18 billion in 2023.
- There are 37.4 million players in France, with 32.8 million adults and 4.6 million children (10-17 years old); seven out of ten adults play at least once a year.
- French players show a strong preference for physical game copies, accounting for 68% of purchases, driven by desires for ownership (42%), resale (40%), and lending/trading (38%).