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A Liftoff Company | Game Industry Library
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A Liftoff Company
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A Liftoff Company
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32 pages
2023 A Liftoff Company Midcore Gaming Apps Report
Midcore mobile games now account for approximately one-third of U.S. iOS gaming revenue, driven by high player engagement and diversified monetization.
Strategy games, specifically 4X-build and battle titles, dominate the top-grossing segment, claiming seven of the ten highest-earning iOS midcore games.
Acquisition costs for midcore titles are significantly higher on iOS at $2 per install compared to $0.73 on Android, yet they achieve an average day-seven return on ad spend of 4.3%.
Market Analysis
Global
Mobile
+1
A Liftoff Company
Jan 2023
