Report8 pages
Post-IDFA Mobile Game Advertising Costs: Casual vs Core
- Core games experienced a 78% surge in iOS CPI following the iOS 14.6 release, driven by intensified competition for a shrinking pool of high-value, trackable users.
- Casual games saw a 38% decline in iOS CPI post-iOS 14.6, while Android CPI for the same segment rose by 16%.
- Android CPI for core games increased by 36% during the same period, reflecting broader market volatility across platforms.
MolocoJan 2021
Report52 pages
Mobile Gaming Apps Report: 2019 User Acquisition Trends & Benchmarks
- Gaming apps dominate the mobile market, generating 74% of total app store revenue despite rising user acquisition costs that average $35.42 per paying user.
- Android provides a more cost-effective reach for user acquisition compared to iOS, with the third quarter identified as the optimal period for high conversion rates and lower acquisition costs.
- North America, Japan, and South Korea remain the most expensive regions for acquisition but offer the highest long-term retention and in-app purchase revenue.
NewzooJan 2019