Mobile Reports | Game Industry Library

Gaming apps dominate the mobile market, generating 74% of total app store revenue despite rising user acquisition costs that average $35.42 per paying user.
Android provides a more cost-effective reach for user acquisition compared to iOS, with the third quarter identified as the optimal period for high conversion rates and lower acquisition costs.
North America, Japan, and South Korea remain the most expensive regions for acquisition but offer the highest long-term retention and in-app purchase revenue.

NewzooJan 2019

The Czech video game industry in 2019 was characterized by a diverse ecosystem of developers focused on PC, console, and mobile platforms.
The report was produced by the Institute for Digital Economy in collaboration with the Czech Game Developers Association.
Financial and strategic support for the industry analysis was provided by Creative Europe – MEDIA.

Institute for Digital EconomyJan 2019

Mobile gaming solidified its market dominance in 2017, with consumer spending exceeding the combined total of home consoles, PC, Mac, and handhelds by more than one-third.
Mobile games generated nearly 80% of total consumer spending on the iOS App Store and Google Play, despite accounting for less than 40% of total app downloads.
The Asia-Pacific region, led by China, Japan, and South Korea, drove mobile growth by accounting for over 60% of all global mobile game spending.

App AnnieMar 2018

Between 2012 and 2018, the Google Play Store generated over $85 billion in consumer spend across 330 billion total downloads, with more than 5,000 apps surpassing the $1 million revenue milestone.
Annual consumer spend on Google Play is projected to reach $42 billion by 2022, representing a 90% increase from 2017 levels.
While India leads in total download volume with 36.9 billion, Japan is the most lucrative market, contributing $25.1 billion in total consumer spend.

data.aiJan 2018

Top-tier mobile games generate six times more revenue per daily active user than the market median, highlighting a massive performance gap between elite titles and the rest of the industry.
Elite titles in the 15th percentile achieve Day 1 retention rates exceeding 35%, while industry-wide Day 28 retention struggles to surpass 6%.
Leading publishers like Voodoo utilize a strict 50% Day 1 retention threshold as a primary filter to identify potential commercial hits early in development.

GameAnalyticsJan 2018

The gaming sector is the primary economic driver of the iOS App Store, accounting for 75% of total consumer spend despite representing only 31% of total downloads.
Between 2010 and 2018, the platform generated $130 billion in consumer spend, with revenue growing at a 52% compound annual growth rate compared to a 15% growth rate for downloads.
The Asia-Pacific region now accounts for nearly 60% of global iOS revenue, with China overtaking the United States in 2016 to become the largest market for both downloads and spending.

data.aiJan 2018

Between 2010 and 2017, the iOS App Store generated over $130 billion in consumer spend across more than 170 billion total downloads.
China surpassed the United States in annual downloads in 2015 and annual consumer spend in 2016, establishing itself as the primary engine for global market growth.
The monetization model shifted significantly away from paid downloads, which plummeted from 10% of total downloads in 2010 to less than 1% by 2018.

data.aiJan 2018

Top-tier mobile games achieve day-28 retention rates of 6.5–7% during the winter months, significantly outperforming the industry median of 1.5%.
Role-playing games lead the market in ARPDAU, with top titles generating 6–7 times the revenue of the median performer.
Strategy games consistently outperform the broader market, achieving double the ARPDAU and conversion rates of average mobile titles.

GameAnalyticsJan 2018

The rise of casual games on smartphones and tablets has brought the gaming industry into the mainstream spotlight.
Titles such as Wordfeud and Angry Birds have been primary drivers of this increased industry visibility.
Casual gaming has enabled users to integrate computer games into their daily routines at any time of day.

Dutch Games AssociationJan 2012