What is Gen Z?
Gen Z: Generation Z — people born approximately 1997-2012, the first digital-native generation.
Other definitions
- UsersThe demographic cohort following Millennials, typically born between the late 1990s and early 2010s.
Gen Z in the library
79 documents in the library cover Gen Z; the 8 most relevant:
- Newzoo's Generations Report: How Different Generations Engage with Games
Newzoo · 2025 · Report
- Newzoo Gen Z & Gen Alpha Report 2022
Newzoo · 2022 · Report
- Newzoo Gamer Insights: The Future of Gaming
Newzoo · 2022 · Report
- Reconnecting with Gen Z Mobile Gamers: UK
Bryter · 2026 · Report
- Gaming the Future: How to Make an Impact With Younger Generations
Anzu · 2026 · Report
- Mobile Gamer 2021: Gen Z Edition
Tapjoy · 2025 · Report
- How Consumers Engage with Games Today: Newzoo’s Global Gamer Study 2024
Newzoo · 2024 · Report
- Fashion & Beauty Trends: How Gen Z Express Themselves in Immersive Spaces
Roblox · 2023 · Report