What is End Card?
End Card: A static or interactive frame appearing at the conclusion of a video ad to drive a call to action.
- Category:
- Marketing
- Also written as:
- End Cards
Other definitions
- MarketingA call-to-action screen displayed at the end of a video advertisement to drive user engagement or installs.
- MarketingA rich media element or call-to-action screen displayed immediately after a video ad finishes playing.
- MarketingThe concluding screen of a video ad that may display download prompts or branding.
End Card in the library
22 documents in the library cover End Card; the 8 most relevant:
- Mobile Game Video Ads Analysis: Optimal Video Lengths and End Cards
Liftoff · 2021 · Report
- 🎯 Mobile Ad Monetization Checklist: From Soft Launch to Scale by Felix Braberg
Two & a Half Gamers · 2026 · Video
- 🎙️ Creative & Category Blocking: Save your retention by Felix Braberg
Two & a Half Gamers · 2025 · Video
- Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)
Two & a Half Gamers · 2024 · Video
- 🧠 Everything Is AI Now: Mel Gibson From Wish Is Selling You a 4X Game
Two & a Half Gamers · 2026 · Video
- 🕹️ Playable ads are the most underused growth lever right now
Two & a Half Gamers · 2026 · Video
- 🎮 How to build playables that actually convert by Matej Lancaric
Two & a Half Gamers · 2026 · Video
- UA Monthly #1: Meta’s New Playbook, Reddit Ads, & the State of UA
Deconstructor of Fun · 2026 · Video