Mr. Robot

Interview: Netflix Wants to Become the ‘Place to Play a Story’

Netflix is strategically positioning itself as a premier destination for narrative-driven gaming by leveraging its massive global audience of 700 million subscribers.

• Netflix aims to become a primary platform for interactive storytelling, specifically targeting its existing 700 million viewers who consume films and series, rather than traditional gamers.
• Netflix's new narrative game, "Unhinged," is a horror thriller starring Sadie Sink, Zoë Kravitz, and Troy Baker, designed to be an approachable, short experience (20-60 minutes) for a broad audience.
• The game utilizes the mobile phone as both a controller and an integral part of the narrative experience, evolving the 'found phone' genre previously explored in titles like the Mr. Robot game.