ReportGREE
Summary of Main Questions and Answers at the FY2018 Fourth Quarter GREE Results Briefing
1 pages~2 min full read
GREE’s FY2019 strategy focuses on international expansion of existing game titles and the launch of new development projects to capture emerging markets.
The company recorded a goodwill impairment in its advertising and media segment due to the underperformance of the 3 Minutes unit.
Despite the impairment, GREE maintains that its advertising and media business remains a significant revenue contributor and will continue to receive investment for further expansion.
Management reported that the television advertising campaign for SINoALICE successfully resulted in record-high daily active users and strong player retention rates.
GREE is preparing for the rollout of 5G technology by increasing its investment in creative and development capabilities to support more advanced gaming experiences.
The company is evaluating the use of VTubers for future corporate promotions based on audience response to previous events.
The briefing summarized GREE’s strategic focus for FY2019 and addressed investor inquiries about recent performance. The company reaffirmed its commitment to expanding the overall live entertainment market, emphasizing growth in both domestic and overseas game titles. In FY2019, GREE plans to roll out existing games internationally while pursuing new development projects, positioning itself to capture emerging markets.
A key point of discussion was the goodwill impairment in the advertising and media segment, attributed to underperformance of the 3 Minutes unit. Despite this setback, management highlighted sustained growth across the advertising and media business, noting that it remains a sizable contributor to revenue. The company intends to continue investing in this area to accelerate expansion.
The briefing also addressed the anticipated impact of 5G technology, with executives predicting that widespread adoption will drive demand for more creative gaming experiences. Consequently, GREE plans to enhance its development and creative capabilities to capitalize on the opportunities presented by faster connectivity.
Investor interest in marketing tactics was reflected in questions about the television advertisement for SINoALICE. Management reported a positive outcome, citing record-high daily active users and strong retention rates following the campaign. Finally, the potential use of VTubers in future corporate promotion activities was acknowledged; GREE will evaluate audience response and consider incorporating VTubers again in upcoming events.
