Updated Mar 23, 2026 by GREE
GREE’s FY2019 strategy focuses on international expansion of existing game titles and the launch of new development projects to capture emerging markets.
The company recorded a goodwill impairment in its advertising and media segment due to the underperformance of the 3 Minutes unit.
Despite the impairment, GREE maintains that its advertising and media business remains a significant revenue contributor and will continue to receive investment for further expansion.
Management reported that the television advertising campaign for SINoALICE successfully resulted in record-high daily active users and strong player retention rates.
GREE is preparing for the rollout of 5G technology by increasing its investment in creative and development capabilities to support more advanced gaming experiences.
The company is evaluating the use of VTubers for future corporate promotions based on audience response to previous events.
GREE’s FY2019 strategy focuses on international expansion of existing game titles and the launch of new development projects to capture emerging markets.
The company recorded a goodwill impairment in its advertising and media segment due to the underperformance of the 3 Minutes unit.
Despite the impairment, GREE maintains that its advertising and media business remains a significant revenue contributor and will continue to receive investment for further expansion.
Management reported that the television advertising campaign for SINoALICE successfully resulted in record-high daily active users and strong player retention rates.
GREE is preparing for the rollout of 5G technology by increasing its investment in creative and development capabilities to support more advanced gaming experiences.
The company is evaluating the use of VTubers for future corporate promotions based on audience response to previous events.