ReportGREE
Summary of Main Questions and Answers at the FY2017 3Q GREE Results Briefing
2 pages~2 min full read
GREE is prioritizing development efficiency by reusing game engines to shorten production timelines and reduce overall costs.
See it on page 1The company is shifting toward high-fidelity mobile gaming, aiming to replicate console-quality experiences on smartphones to drive long-term user loyalty.
See it on page 2GREE has increased its content readiness, with new titles now launching with two to three months of pre-prepared content.
See it on page 1The company is actively developing engine-based projects including 'Memories of the Blue,' 'Rara-Magi,' 'A Farewell to Arms,' and 'Another Eden: The Cat Who Goes Beyond Time.'
See it on page 1GREE acquired 3Minute to build internal expertise in video content, which serves as the primary focus for their advertising and media strategy.
See it on page 2The company’s virtual reality strategy is split between two distinct initiatives: high-end console VR arcade games and mobile VR experiences.
See it on page 1Engine technology is subject to ongoing monitoring and upgrades to ensure that development tools remain relevant against evolving market trends.
See it on page 1The briefing clarified GREE’s strategic focus on development efficiency, content readiness, and technology evolution. Development costs are primarily driven by the time required to build a title from scratch; reusing existing game engines shortens this period, reducing expenses. At launch, titles typically have two to three months of content prepared, a volume that has increased over the past few years. GREE highlighted several engine‑based projects—Memories of the Blue, Rara‑Magi, A Farewell to Arms, and Another Eden: The Cat Who Goes Beyond Time—emphasizing ongoing engine development for future releases. Genre classification follows a broad RPG umbrella, subdivided into 2D/3D and action categories; A Farewell to Arms exemplifies a 3D action RPG.
Engine longevity is monitored against market trends; outdated engines are upgraded or replaced to maintain relevance. In virtual reality, GREE pursues two initiatives: a high‑end console VR arcade game and mobile VR experiences. Advertising and media efforts concentrate on video content, a rationale behind acquiring 3Minute to build internal expertise and expand related businesses. Regarding mobile gaming’s future, the company believes that replicating console‑quality experiences on smartphones will secure long‑term growth and user loyalty, prompting continued investment in enduring content.
