Global Mobile Games in August 2022

The August 2022 global mobile‑game landscape was dominated by a mix of long‑standing titles and new viral hits. Revenue leaders included Fate/Grand Order, which surged 150 % month‑on‑month to nearly $70 million thanks to a 7th‑anniversary event and high‑frequency content drops. Call of Duty®: Mobile added a new “New Vision City” map, generating $15 million in App Store revenue and rising 38.3 % MoM, while PUBG Mobile’s Blackpink collaboration drove combined App Store and Google Play revenue past $40 million. In contrast, Uma Musume Pretty Derby’s Japanese version fell 25 % on the App Store and 13.4 % on Google Play, while its South Korean release suffered a 33.2 % MoM decline after a poorly received update.

Download activity highlighted the resurgence of classic parkour games. Subway Surfers logged 19 million Google Play downloads, up 2.7 % MoM, with India (24.3 %) and Brazil as key markets; Temple Run achieved 10.3 million downloads, up 30.4 % MoM, driven by TikTok‑influenced live‑action videos. Other notable download gains came from Talking Tom Gold Run (2 million App Store downloads, up 26.7 % MoM) and the dog‑head casual title Antistress (8.4 million Google Play downloads).

Advertising dynamics shifted sharply, with 27 new advertisers entering the top‑20 chart. Dog‑head themed games dominated creative output, featuring 6 600 creatives for Epic Heroes on Android and 4 400 for Heroes of War in Chinese‑speaking regions. Midcore and hardcore titles outperformed puzzle casual games, which saw a decline in creative volume; for example, Coloring Book! released 2 900 creatives, down 55.4 % MoM. The data cover global markets across iOS and Android, focusing on August 2022 performance metrics for revenue, downloads, and advertising spend.