Market (Overall)·Updated Apr 8, 2026 by Sensor Tower
Global mobile-game revenue declined 7% year-over-year in Q1 2022, marking the first such contraction after a period of rapid expansion.
Quarterly mobile-game installs have plateaued at approximately 14 billion, with casual titles continuing to represent 80% of total downloads.
Mid-core games now drive 60% of total mobile-game earnings, despite the U.S. market accounting for only 4% of global MMORPG revenue.
Card-battler titles are the fastest-growing sub-genre, with Japan and China accounting for 62% of global player spending in this category.
Yu-Gi-Oh! Master Duel achieved $80 million in revenue within five months, maintaining a daily revenue of $20 per player—double that of its nearest competitor.
Diablo Immortal generated $22 million in U.S. spending during H1 2022, significantly trailing the $225–$350 million earned by titles like Lineage M and Odin: Valhalla Rising in Asian markets over a similar period.
YouTube’s share of voice in iOS advertising spend grew from 8.2% to over 10% in Q2 2022, while Android advertising spend remains lower across all networks.
Global mobile-game revenue declined 7% year-over-year in Q1 2022, marking the first such contraction after a period of rapid expansion.
Quarterly mobile-game installs have plateaued at approximately 14 billion, with casual titles continuing to represent 80% of total downloads.
Mid-core games now drive 60% of total mobile-game earnings, despite the U.S. market accounting for only 4% of global MMORPG revenue.
Card-battler titles are the fastest-growing sub-genre, with Japan and China accounting for 62% of global player spending in this category.
Yu-Gi-Oh! Master Duel achieved $80 million in revenue within five months, maintaining a daily revenue of $20 per player—double that of its nearest competitor.
Diablo Immortal generated $22 million in U.S. spending during H1 2022, significantly trailing the $225–$350 million earned by titles like Lineage M and Odin: Valhalla Rising in Asian markets over a similar period.
YouTube’s share of voice in iOS advertising spend grew from 8.2% to over 10% in Q2 2022, while Android advertising spend remains lower across all networks.