Sega Sammy Integrated Report 2022

Sega Sammy Holdings’ 2022 Integrated Report outlines a strategic pivot toward becoming a global contents provider, underpinned by a medium-term plan to maximize the value of existing intellectual property and develop a flagship "Super Game" by fiscal year 2026. Following successful structural reforms, the company achieved a significant financial recovery in fiscal year 2022, reporting consolidated net sales of ¥320.9 billion and a 389% year-on-year increase in operating income. This growth is supported by a transition to simultaneous worldwide content releases and a capital-efficient management framework that targets an ROE exceeding 10% and ordinary income above ¥50 billion by 2026.

The company’s operational strategy focuses on two primary pillars: the expansion of its Consumer business through multiplatform digital distribution and the revitalization of its Pachislot and Pachinko division. The latter is undergoing a modernization phase, leveraging regulatory changes to introduce "smart" machines that improve operational efficiency and user experience. To ensure long-term sustainability, the group has committed ¥250 billion in investments through 2026, directed toward strengthening development pipelines and enhancing asset efficiency via ROIC-based management.

Beyond financial performance, the organization is formalizing its commitment to environmental, social, and governance (ESG) standards. Key initiatives include a 2030 management strategy centered on diversity, equity, and inclusion, alongside a goal to achieve carbon neutrality in core segments by 2050. Corporate governance has been further strengthened through the adoption of an Audit and Supervisory Committee structure and an increased reliance on independent external directors. By integrating rigorous risk management—including data-driven approaches to gambling addiction and comprehensive climate-related financial disclosures—the company aims to balance aggressive global expansion with long-term institutional resilience and stakeholder transparency.