Annual Report 2025: Review of Operations

The annual review outlines Square Enix Group’s fiscal 2025 performance, emphasizing continued efforts to strengthen competitiveness across Digital Entertainment, Amusement, Publication, and Merchandising segments. Net sales fell 8.9 % to ¥324.5 billion, yet operating income rose 24.6 % to ¥40.6 billion, and profit attributable to owners surged 63.7 % to ¥24.4 billion, reflecting improved profitability margins.

Digital Entertainment sales declined 16.8 % to ¥206.5 billion, but operating income increased 33 % to ¥33.9 billion. The HD Game sub‑segment saw lower sales from new titles but benefited from reduced amortization and advertising costs, while the MMO sub‑segment grew with the launch of “FINAL FANTASY XIV: Dawntrail.” Games for Smart Devices/PC Browser sales fell due to weaker existing titles. Amusement sales rose 15.7 % to ¥71.2 billion, with operating income up 3.7 %. Publication sales dipped 1.1 % to ¥30.8 billion, with operating income down 8.4 %, partly because of a decline in “The Apothecary Diaries” after its anime adaptation. Merchandising sales increased 0.8 % to ¥19.1 billion, and operating income grew 7.2 % to ¥6.1 billion, driven by strong sales of new IP‑based merchandise.

Geographically the report focuses on Japan and global markets, covering a full fiscal year ending March 31 2025. Data derive from consolidated financial statements and segment performance analyses, with no external survey methodology noted. The report highlights strategic shifts toward cost control and IP monetization to offset declining sales in certain sub‑segments.