Key insights
4 slides
The plan
Bandai Namco introduced a Restart Plan in April 2010.
The plan aims to improve profitability, strengthen financial standing, and transform into a speedy organization. It runs alongside the Mid-term Business Plan for global growth.
What changed
A new Content SBU replaced the previous vertical organization.
The company reorganized its Strategic Business Units from April 1, 2010. The new Content SBU uses a horizontal structure focused on content creation and diverse distribution.
Key number
Amusement Facility net sales decreased by 15.4% to ¥65,363 million.
Operating income decreased by 27.5% to ¥285 million in 2010. This occurred despite strategic facility closures and efficiency efforts.
What launched
A PAC-MAN 30th Anniversary Project launched in 2010.
The project includes new game titles across platforms, character goods, and a new 3D PAC-MAN animation. The animation is set for release from 2012.
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Summary
The BANDAI NAMCO Group develops entertainment-related products and services in a wide range of fields, including toys, game software, arcade game machines, visual content, music content, and amuse- ment facilities. We aim to become a “Globally Recognized Entertainment Group” by establishing a strong operational foundation in Japan while aggressively developing operations in overseas markets to secure “Dreams, Fun and Inspiration” are the Engine of Happiness.
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