PlayWay S.A. outlines its strategic release schedule and sales potential for the third quarter of 2017, focusing on the period ending September 30. The primary objective is to update investors on upcoming PC and console launches while providing quantitative metrics regarding consumer interest through Steam Wishlist data. The release pipeline features eleven distinct titles and expansions, most notably Car Mechanic Simulator 2018 along with its Mazda and Dodge DLCs, Discovery Gold Rush, and Project Remedium. While the schedule emphasizes PC releases, it also includes mobile titles like Dracula Hotel and Fit Club, as well as the Xbox One port of The Way.
The sales potential of the portfolio is measured by active Steam Wishlist counts, which serve as a primary indicator of future commercial performance. Established titles show significant long-term interest, with Hard West leading at over 173,000 wishlist additions, followed by 911 Operator at 156,000 and Car Mechanic Simulator 2015 at 125,000. Regarding unreleased titles, Agony demonstrates strong pre-launch momentum with over 128,000 wishlist entries. The upcoming title UBOOT is highlighted for its rapid growth, reaching 26,680 wishlist additions, a figure that surpasses the pre-launch metrics of the company’s previous successful title, 911 Operator.
The scope of this update is limited to confirmed release windows and does not account for console titles currently undergoing certification with Sony or Microsoft, suggesting the possibility of additional unannounced launches within the timeframe. By disclosing these specific data points, the management aims to demonstrate the scalability of its simulator-heavy portfolio and the effectiveness of its marketing funnel on digital distribution platforms. This communication follows standard regulatory requirements for public companies to disclose price-sensitive information regarding their product pipelines and market traction.