PCF Group S.A. has officially announced a strategic shift away from the virtual reality (VR) gaming publishing sector. This decision follows a comprehensive internal analysis of the group’s current market position and broader industry trends. The primary catalyst for this withdrawal is a significant decline in investment from major VR platform holders, which has diminished the commercial viability and growth prospects of the VR segment. Consequently, the company will cease all business development and competency building related to VR publishing, effectively narrowing its operational focus. The transition concludes with the finalization of Project Bison, the last VR title to be published by the company. Under revised terms with its subsidiary, Incuvo S.A., the final stages of Project Bison are scheduled for completion and release in the fourth quarter of 2025. Incuvo will contribute to the remaining production budget in exchange for a capped share of future revenues generated by the game. Following this release, the company will no longer commission Incuvo for new VR development projects. Moving forward, the group will concentrate its resources exclusively on the production of AAA and compact-AAA video games for personal computers and consoles. This strategic realignment emphasizes a dual-track business model, encompassing both self-publishing initiatives and work-for-hire or co-development partnerships with external publishers. By exiting the VR market, the organization aims to streamline its operations and prioritize its core competencies in high-budget, traditional gaming platforms.