ReportPCF Group
Raport bieżący nr 18/2024Ujawnienie opóźnionej informacji poufnej w sprawie rozpoczęcia przez PCF Group S.A. negocjacji w przedmiocie zawarcia umowy produkcyjno-wydawniczej z Krafton Inc.
3 pages~4 min full read
PCF Group S.A. has entered into a formal production and publishing agreement with Seoul-based Krafton Inc. following the execution of a Master Services Agreement on September 10, 2024.
See it on page 1The partnership focuses on the development of a new game mode for an existing Krafton title under a work-for-hire business model.
See it on page 1Negotiations for this collaboration officially commenced on July 11, 2024, but were kept confidential until the current disclosure to protect business interests.
See it on page 1The agreement serves as a framework, with specific project timelines, operational details, and compensation terms to be finalized in future statements of work.
See it on page 2This deal aligns with PCF Group’s 2023 strategic objective to secure high-quality work-for-hire contracts with reputable industry partners.
See it on page 1Management delayed the public announcement to prevent market misinterpretation of the company's valuation during the sensitive negotiation phase.
See it on page 2PCF Group S.A. has officially disclosed the commencement of negotiations regarding a production and publishing agreement with Krafton Inc., a Seoul-based publisher. This disclosure follows the formal execution of a Master Services Agreement on September 10, 2024. The company had previously delayed the announcement of these negotiations, which began on July 11, 2024, to protect its legitimate business interests and prevent potential interference from competitors during the sensitive negotiation phase.
The partnership centers on the development of a new game mode for an existing Krafton title, utilizing a work-for-hire model. This collaboration aligns with the strategic objectives outlined by PCF Group in early 2023, which prioritize securing high-quality work-for-hire opportunities with reputable industry partners. The agreement is structured as a framework, with specific operational details, project timelines, and compensation terms to be defined in subsequent statements of work.
Management justified the initial delay in public disclosure by citing the uncertainty of the negotiation outcomes and the risk that premature release could lead to market misinterpretation of the company’s valuation. Throughout the delay period, the company maintained strict confidentiality protocols, including the maintenance of an insider list as required by regulatory standards. The disclosure confirms that the terms of the agreement are consistent with standard industry practices for similar development projects.
