Updated Mar 17, 2026 by PlayWay
PlayWay SA operates a massive corporate ecosystem consisting of over 70 subsidiary companies and multiple internal development teams.
President Krzysztof Kostowski founded the company in 2011 to focus on game production and incubation, following his tenure as a leading Polish game distributor from 2002 to 2011.
The company’s growth strategy is anchored in the successful development of simulation franchises, most notably Car Mechanic Simulator and House Flipper.
Vice President Jakub Trzebiński, who has served since 2016, oversees the company’s global marketing, production cycles, and talent acquisition while leveraging his background in industry journalism.
PlayWay’s business model centers on rapid incubation, managing the entire production pipeline from initial concept and team assembly to international publishing.
By 2020, the leadership’s strategic focus established PlayWay as a dominant force in the simulation genre and a prolific incubator for small to medium-sized studios.
Executive leadership maintains influence across the broader Polish gaming sector through historical supervisory roles at companies including Ultimate Games SA and Movie Games SA.
PlayWay SA operates a massive corporate ecosystem consisting of over 70 subsidiary companies and multiple internal development teams.
President Krzysztof Kostowski founded the company in 2011 to focus on game production and incubation, following his tenure as a leading Polish game distributor from 2002 to 2011.
The company’s growth strategy is anchored in the successful development of simulation franchises, most notably Car Mechanic Simulator and House Flipper.
Vice President Jakub Trzebiński, who has served since 2016, oversees the company’s global marketing, production cycles, and talent acquisition while leveraging his background in industry journalism.
PlayWay’s business model centers on rapid incubation, managing the entire production pipeline from initial concept and team assembly to international publishing.
By 2020, the leadership’s strategic focus established PlayWay as a dominant force in the simulation genre and a prolific incubator for small to medium-sized studios.
Executive leadership maintains influence across the broader Polish gaming sector through historical supervisory roles at companies including Ultimate Games SA and Movie Games SA.