Global Mobile Apps in October 2022: India's Electric Bikes Demand

The October 2022 snapshot of global mobile app activity highlights a pronounced shift toward shopping, streaming, and social‑media apps during the year‑end season. In advertising, US textile retailer JOANN led with 13.5 k creatives, a 335 % quarterly jump, focusing on North America and social media channels. Hero MotoCorp’s electric‑bike app “Hero” surged to 9.3 k creatives, targeting Australia and Canada with video content that achieved 22.6 M YouTube plays. Glamour, a new‑gen video social app, concentrated on India with 19.3 k image‑based creatives across Facebook and Instagram.

Revenue growth in the App Store was driven by sports and entertainment titles: ESPN’s live NBA mock draft added 7.5 % QoQ, Disney+ benefited from a new anime release with 20 % growth, and Hulu raised subscription fees to lift revenue by 21 %. Peacock TV’s exclusive Halloween content produced a 35.1 % QoQ rise on the App Store and 25 % on Google Play, while Paramount+ increased fees for a 17.6 % gain. In download metrics, WeChat and Google saw significant quarterly increases (48.7 % and 23.5 %, respectively), while CapCut’s dual‑platform growth (46.6 % App Store, 67.7 % Google Play) reflected TikTok’s influence and a new motion‑tracing feature. In India, Normal VPN exploded with a 2632 % jump amid app bans, and Flipkart’s downloads rose 72.8 %, underscoring the country’s robust e‑commerce demand. Overall, the data underscore a global trend toward media consumption and digital commerce, with strategic pricing and content exclusivity emerging as key revenue drivers.