Market (Mobile)ยทUpdated Apr 30, 2026 by Sensor Tower
By 2025, global mobile consumer spending is projected to reach $270 billion, with annual downloads expected to hit 230 billion.
Non-gaming applications are projected to surpass gaming revenue on the Apple App Store by 2024, driven by a shift toward subscription-based business models.
The Apple App Store and Google Play continue to drive the market with compound annual growth rates of 21% and 17%, respectively.
Europe is emerging as a high-growth territory with a 23% compound annual growth rate in consumer spending.
While adoption is slowing in mature markets like the United States and Germany, India, Indonesia, and the Philippines are becoming the primary drivers of download volume.
By 2025, global mobile consumer spending is projected to reach $270 billion, with annual downloads expected to hit 230 billion.
Non-gaming applications are projected to surpass gaming revenue on the Apple App Store by 2024, driven by a shift toward subscription-based business models.
The Apple App Store and Google Play continue to drive the market with compound annual growth rates of 21% and 17%, respectively.
Europe is emerging as a high-growth territory with a 23% compound annual growth rate in consumer spending.
While adoption is slowing in mature markets like the United States and Germany, India, Indonesia, and the Philippines are becoming the primary drivers of download volume.