Hasbro's Partner Brands net revenue declined in 2023, primarily due to the expiration of DISNEY FROZEN and DISNEY PRINCESS license agreements in December 2022, and lower sales for MARVEL and STAR WARS products compared to 2022, which had a robust entertainment release slate.
02
Advertising expense decreased in 2023 to $358.4 million (7.2% of net revenues) from $387.3 million (6.6% of net revenues) in 2022, mainly due to lower spending in the Consumer Products segment, partially offset by increased spending in Entertainment and Wizards of the Coast and Digital Gaming segments.
03
Hasbro employed approximately 5,502 people worldwide at year-end 2023, with 53% in North America (47% in the U.S., 6% in Canada), 22% in Europe, 19% in Asia Pacific, and 6% in Latin America.
04
The company's direct-to-consumer platforms include Magic: The Gathering Arena, SECRET LAIR (for Magic: The Gathering cards), and D&D Beyond (for Dungeons & Dragons digital content).
05
Hasbro faces risks if it cannot adapt to the shift to direct-to-consumer business models, effectively connect with consumers through digital channels, or manage its supply chain and order processing for e-commerce.