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GungHo Online Entertainment
GungHo Online Entertainment’s consolidated financial results for the 2020 fiscal year demonstrate a resilient performance characterized by growth in operating profit despite a slight decline in net sales. The company reported net sales of 98,844 million yen, representing a 2.5% decrease year-on-year. Conversely, operating profit rose by 6.4% to 30,157 million yen, bolstered by an improved gross profit margin of 56.0% and a strategic shift in the company’s sales mix.
The primary driver of this financial stability remains the long-term engagement of the flagship title, Puzzle & Dragons. Through consistent updates, collaboration events, and sustained monthly active user (MAU) levels, the game reached a cumulative total of 56 million downloads in Japan by November 2020. This success is complemented by the performance of subsidiary GRAVITY Co., Ltd., which saw steady contributions from Ragnarok-related titles, including the successful launches of Ragnarok Origin in South Korea and Ragnarok X: Next Generation in Taiwan, Hong Kong, and Macau.
New business initiatives also contributed to the fiscal year’s results, most notably the June 2020 launch of the competitive action game Ninjala for the Nintendo Switch. Through active cross-media deployment, online competitions, and merchandise sales, the title achieved 6 million worldwide downloads by January 2021. While selling, general, and administrative expenses saw a marginal increase of 1.3% due to higher salary and allowance costs, the company successfully managed its advertising expenditures to maintain profitability. These results underscore a business model that prioritizes the long-term lifecycle of mobile and online games through continuous content development and community-focused events.
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