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GungHo Online Entertainment
GungHo Online Entertainment’s consolidated financial results for the 2022 fiscal year reflect a period of stable revenue generation supported by long-term engagement with core titles, despite a decline in overall profitability. The company achieved net sales of 105,505 million yen, a slight year-on-year increase of 0.8%. However, operating profit fell by 15.7% to 27,649 million yen, primarily driven by higher cost of sales and increased selling, general, and administrative expenses, including rising personnel costs and investments in new game development.
The company’s performance remains heavily anchored by the long-running mobile title Puzzle & Dragons, which maintained firm monthly active user counts through consistent content updates and high-profile collaborations. Additionally, the company benefited from the global distribution of Ragnarok-related titles managed by its subsidiary, Gravity Co., Ltd., which contributed significantly to consolidated results. The Nintendo Switch title Ninjala also continued to expand its user base, surpassing 9 million worldwide downloads. Conversely, the company demonstrated a strategic shift in its portfolio management by suspending the service of the survival action game Deathverse: Let It Die to facilitate comprehensive redevelopment.
The financial data highlights a shift in the company’s cost structure, with the operating profit margin contracting from 31.4% in 2021 to 26.2% in 2022. While the company continues to generate high profits through its established mobile ecosystem, the results underscore the ongoing challenge of balancing the maintenance of legacy titles with the rising costs of talent and marketing required to sustain growth in a competitive global market. The company’s methodology relies on consolidated accounting across its various subsidiaries, with a focus on long-term user retention metrics rather than short-term product lifecycles.
Pangle · 2021