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GDev
GDEV Inc. released its unaudited financial and operational results for the third quarter and first nine months of 2025, detailing a strategic shift toward operational efficiency and higher-quality user acquisition. The company’s primary objective during this period was to improve profitability by prioritizing long-term player value over short-term volume, a strategy that resulted in reduced marketing expenditures and improved bottom-line performance despite a contraction in top-line revenue.
Financial results for the third quarter of 2025 show revenue of $98 million, a 12% decrease year-over-year, largely attributed to lower consumer spending and a deliberate reduction in broad-scale marketing campaigns. Despite the revenue decline, the company achieved a net profit of $24 million, up from $15 million in the same period of 2024. Adjusted EBITDA also saw significant growth, rising 50% to $26 million for the quarter. This improvement was driven by a $22 million reduction in selling and marketing expenses, reflecting a more selective approach to performance marketing.
Operational data indicates a 4% decline in quarterly bookings to $90 million, influenced by a 16% drop in monthly paying users. However, this was partially offset by a 16% increase in the average bookings per paying user. Geographically, the company maintained a stable footprint, with Europe accounting for 34% of bookings, followed by the United States at 32%. Platform distribution shifted slightly toward PC, which grew to 41% of total bookings, while mobile’s share decreased to 59%. These results reflect the company’s ongoing efforts to optimize its franchise portfolio and enhance core business performance amidst broader market trends, such as declining advertising CPM rates.
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