Updated Mar 17, 2026 by Adjust
Global mobile consumer spending is projected to reach $626 billion by 2030, supported by a 2024 surge in app installs and a 35% App Tracking Transparency opt-in rate.
Mobile commerce accounts for 73% of global e-commerce sales, with 2025 revenues expected to hit $2.5 trillion despite rising acquisition costs averaging $3.44 per install.
The mobile gaming sector is projected to reach $126.1 billion in 2025, with strategy games experiencing an 83% growth in installs and global session lengths exceeding 30 minutes.
Financial services apps are seeing robust expansion in APAC and LATAM, with average revenue per monthly active user reaching $4.10 and session lengths increasing to 6.66 minutes.
Artificial intelligence and machine learning have become operational necessities for predictive analytics and campaign optimization across Connected TV and in-app advertising.
Developers must navigate a shift toward omnichannel strategies and rising paid media reliance in emerging markets like MENA and LATAM to maintain long-term user engagement.
Global mobile consumer spending is projected to reach $626 billion by 2030, supported by a 2024 surge in app installs and a 35% App Tracking Transparency opt-in rate.
Mobile commerce accounts for 73% of global e-commerce sales, with 2025 revenues expected to hit $2.5 trillion despite rising acquisition costs averaging $3.44 per install.
The mobile gaming sector is projected to reach $126.1 billion in 2025, with strategy games experiencing an 83% growth in installs and global session lengths exceeding 30 minutes.
Financial services apps are seeing robust expansion in APAC and LATAM, with average revenue per monthly active user reaching $4.10 and session lengths increasing to 6.66 minutes.
Artificial intelligence and machine learning have become operational necessities for predictive analytics and campaign optimization across Connected TV and in-app advertising.
Developers must navigate a shift toward omnichannel strategies and rising paid media reliance in emerging markets like MENA and LATAM to maintain long-term user engagement.