A UK Video Games Council-ing Session: 22/01/2026

The January 2026 industry analysis examines the current state and effectiveness of the UK Video Games Council, six months after its inception. The primary thesis suggests that while the Council has successfully moved past initial governance and structural controversies, it remains at risk of being perceived as overly adversarial toward the government. The analysis highlights a disconnect between the industry’s desire for greater financial and structural support and the government’s current policy framework, which the Council argues is insufficient compared to international competitors like Canada, Vietnam, and Turkey.

Key findings from the panel discussion at the Pocket Gamer Connects conference reveal deep-seated frustrations among industry leaders. Criticisms focused on the lack of a cohesive national strategy for sector growth, the negative impact of post-Brexit hiring and funding constraints, and an increasingly hostile immigration environment that hinders talent acquisition. Despite these grievances, the analysis notes that the Council has implemented necessary reforms, including a formal election process for its chair, Nick Button-Brown, and the establishment of clear terms of reference to address regional representation and board accountability.

The scope of the report covers the UK video game sector’s political landscape as of early 2026. It emphasizes that the Council’s true purpose is to serve as a conduit for economic dialogue with the government rather than as a regulatory body. While the industry continues to advocate for enhanced financial incentives, such as a boosted Video Game Expenditure Credit, the analysis concludes that a shift toward more pragmatic, diplomatic engagement with policymakers is essential to avoid being dismissed as purely obstructionist. Additionally, the report notes parallel developments in Scotland, where a new national action plan aims to generate £1 billion in economic value and support 5,000 jobs by 2030.