5 Ways to Make People Care About Your Game | MARKETING TIPS

you're putting your sweat and tears into the development of a game then you upload it and nobody gives a damn I've made a lot of games nobody has cared about myself mature is fine we're making games for fun after all just kidding of course you want your game to be played which leaves us with the question how the hell do you make people give a damn about your game after years of making games I think I'm slowly starting to figure that out so here are my top 5 tips for you tip number 5 you need to give a damn first play a couple of games from other developers leave some nice feedback then after that ask them if they want to play your game as well if you're really just sitting there with zero downloads not knowing what to do then this is the way to go for sure get involved in discussions online not even just to once about game development also the ones about gaming don't sit there expecting a favor from everybody if you're not willing to give anything in return if you care to engage in conversations people will very likely check out your game if you ask them to is that a way to get thousands of downloads no but is it a way to reliably get a couple of downloads absolutely which makes this

strategy a good point to start tip number four build an audience by providing value as a game developer highly recommend you build an audience somewhere whether that's on Twitter or on YouTube or maybe on a podcast or on a block doesn't really matter the way to build an audience on any platform is by providing value to them people want to get something out of following you people want to get something out of consuming your content and that can be information that can also be entertainment but there needs to be something just simply showing off the progress you made on your game does unfortunately not have any inherent value except for the people who already care about your game but the goal is to get more people to care about your game and just showing off the progress you made on your game doesn't cut it so you need to find a way to make it either informative or entertaining this is pretty much the same thing is the last point if you want people to care about your game you need to care about them this is just on a little bit of a bigger scale so yes this can actually get you thousands of downloads if you do it right tip number three for making people care about your game is to get them involved in the development either really actively by bringing them into your team or simply by acknowledging

that they gave you feedback thanking them for their feedback implementing some of their ideas into the game all of that makes people feel like they are part of the development process which doesn't only help you out but also makes them care even more about because they are part of it now and your job is to acknowledge that to encourage that put them into the credits if they've really helped you out like this won't give you thousands of downloads but what it can give you is a very dedicated core fanbase this can be a real win-win situation for everybody where everybody gets to be part of something awesome so leverage that you guys have helped me out so much with the development of will you snail already from giving feedback to helping me with the translation to helping me with play testing you have made a big impact on this game already and you damn well know it even by watching this video you're basically helping me out so big thank you big big thank you to all of you and now after I've said that do you feel more invested into the game now hmm just as a little experiment but of course i 100% mean what I've said thank you at Jonas what if nobody wants to get involved in the development of my game

go to this time stamp right here thank you tip number two is to get your game in front of people as often as possible because there's a very interesting psychological phenomenon where the more often you see something the more you like it is strange but the simple act of looking at something actually makes you care about it over time which is why consistency in your marketing is a huge advantage and it's also why I think announcing your game launch plenty of time beforehand is quite quite a good idea as well like if you remember all of the games you've bought lately is it games you've only seen once or is it games you've seen plenty of times before you bought them for me personally it's the letter the question you might have is how do you keep getting your game in front of people multiple times like the easiest way to do so of course in your own channels in your own community that's where you have full control you can just keep posting which is one of the reasons why building an audience is so useful but ultimately the answer is keep trying like if you've only tried once if you only posted one link to your game and nobody downloads it that is actually no surprise tip number one by far the most effective one in my experience is appeal you need

to make an appealing game when you see a screenshot of a game appeal as what makes you go like I have to play this game when somebody tells you about again when somebody shows you a video of a game and your response is I must play this game that is due to appeal or in other words appeal is one of the only things that can make you care about something instantly even if you're seeing it for the very first time unfortunately appeal is very hard to pinpoint like it's to decipher what creates appeal what makes for an appealing game there is probably no formula but I refuse to believe that so I came up with a formula regardless and I think at the very least this is a good approximation of how you can create an appealing game ingredient number one you need sick looking graphics your game just needs to look super nice it needs to be visually pleasing needs to look interesting needs to look unique nice graphics that's the first thing you need ingredient to for creating appeal is a compelling fantasy the vendor's is basically a combination of what you do in the game the theming of your game the setting if you will and that makes a big difference that's why there are Star Wars versions of chess

that's why there are thousands of versions of Monopoly because simply changing the meaning simply changing the fantasy has a big impact on the experience my definition for a compelling fantasy is something you would like to do in real life if there weren't any negative consequences or if there was no risk attached to it for example something like being the owner of a theme park being able to build and design your own theme park let us a strong fantasy for a lot of people and Zen counts of course for being a ninja being a soldier or whatever there are a lot of compelling fantasies out there that of course appeal to different kinds of people all you have to do is picking one and making sure your game delivers on it the third ingredient kind of brings the previous two together you need visuals you need graphics that communicate your fantasy from looking at a screen shot that needs to be possible for people to know what the core fantasy of your game is because that is literally the only way you can have that wow moment where you're like all wow this game is about being a ninja I love being a ninja and oh it also looks so epic that is what brings it all together if it just looks nice not

enough if you have to read it up somewhere what the game is about not enough because nobody will do that you need all three of those ingredients at once in order to create appeal appeal is difficult to create but it's the golden Grail it's the life hack it's it's the cheat it's the the godly power that makes people care about your game magically will appeal to a few thousands of downloads no because it'll give you at least one billion trillion down have you ever asked yourself why you're here you taught me how to manipulate it kill on your behalf so that's what I did [Music] and everybody is how you catch some volleyball

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