- 01
Modern Times Group (MTG) has integrated ESG considerations into its core business strategy to mitigate material risks and drive profitability among millennial and Gen Z audiences.
- 02
The company identified health and well-being and gender equality as the top-tier priorities within its three-tier materiality analysis.
- 03
MTG implemented nine new group policies, including frameworks for anti-bribery, data protection, and whistle-blowing, to standardize corporate governance.
- 04
The newly implemented group policies achieved a 94% employee adoption rate during the 2019 reporting period.
- 05
Key risk mitigation efforts focus on addressing discrimination, event security, exploitation of minors, corruption, occupational health, mental health, irresponsible marketing, and gaming addiction.