ReportModern Times Group
MTG Corporate Responsibility Report 2008
1 Jan 200813 pages~26 min full read
In 2008, MTG achieved strong financial growth with net sales of SEK 13.2 billion, an operating income of SEK 2.6 billion, and basic earnings per share of SEK 43.25.
MTG’s community engagement efforts in 2008 resulted in SEK 78 million worth of donated airtime and SEK 56 million raised for charitable causes.
The company maintained a workforce of 2,810 employees across 30 countries, with 35% female representation and a 22% staff turnover rate.
MTG reduced office energy consumption by 28% relative to national standards and recorded a total carbon footprint of 4,223 tonnes of CO2, averaging 3.0 tonnes per employee.
The Modern Responsibility programme is governed by a dedicated committee and senior management, utilizing external verification from Tricorona Climate Partner to track carbon accounting.
During 2008, MTG provided 461 training days to 46% of its staff as part of its internal development initiatives.
Modern Times Group’s Modern Responsibility programme, launched in 2004, is presented as a strategic framework for leveraging entertainment to create social and environmental value across the company’s global operations. The initiative is positioned as core to MTG’s mission to “maximise the power of entertainment,” with responsibility articulated through five measurable pillars: community, environment, colleagues, broadcasting standards, and marketing.
In 2008 the group reached 125 million viewers in 30 countries, operating 70 brands across television, radio, online retail and production. Financial performance showed net sales rising to SEK 13.2 billion and operating income to SEK 2.6 billion, while basic earnings per share more than doubled to SEK 43.25. Employee data indicate an average workforce of 2 810, with 35 % female representation, a 22 % turnover rate and 461 training days delivered to 46 % of staff. Community engagement generated 78 million SEK of donated airtime and raised 56 million SEK for charities, while environmental actions reduced office energy use by 28 % relative to national standards and produced a total carbon footprint of 4 223 tonnes CO₂ (3.0 t per employee), calculated under the Greenhouse Gas Protocol with external verification.
Stakeholder governance is overseen by senior management, a dedicated coordinator and a Modern Responsibility Committee, supported by local ambassadors in each market. Reporting draws on internal data, carbon accounting from Tricorona Climate Partner, and regular stakeholder feedback through surveys and focus groups. The 2008 snapshot underscores MTG’s expanding footprint, its commitment to ethical broadcasting, and its ambition to deepen responsibility reporting in subsequent years.
