Marketing & User Acquisition
Campaigns, ad creatives, app store optimization and the cost of a player.
271 documents
Modern Times Group
ReportCorporate Responsibility Report 2013
Modern Times Group (MTG) maintains a comprehensive corporate responsibility strategy centered on media integrity, employee welfare, environmental stewardship, and ethical business governance. During the 2013 fiscal year, the organization prioritized digital development and the protection of young audiences, achieving recognition in the Dow Jones Sustainability Europe Index. With a workforce of 3,361 employees and net sales reaching 14,129 MSEK, the company leveraged its extensive media reach to contribute over 42 million TSEK in combined financial and media-time donations to charitable causes, most notably through the Reach for Change social entrepreneurship foundation. Operational performance in 2013 reflected a mix of progress and systemic challenges. Environmental efforts yielded a strong score of 88 out of 100 in the CDP report, supported by energy-efficient infrastructure and carbon disclosure initiatives, despite a 7% rise in total carbon emissions linked to corporate expansion. Internally, the company implemented rigorous anti-bribery policies and updated editorial standards. However, workforce metrics revealed persistent disparities, including a gender pay gap where female remuneration averaged 70% of male earnings, alongside a decline in return-to-work rates following parental leave. The reporting process, conducted in accordance with GRI G4 Core standards and independently assured by Ethos International, identified customer data integrity and child protection as the most material issues for the business. While the company successfully established a new Corporate Responsibility Advisory Group to oversee governance, auditors noted significant limitations in existing data collection systems. Future strategic objectives focus on harmonizing human resources data, improving supply chain management, and refining internal reporting mechanisms to better track labor and training metrics across the company’s global operations.
Modern Times Group
ReportModern Responsibility Report 2011
MTG’s 2011 corporate responsibility strategy centers on integrating ethical business practices, environmental stewardship, and social engagement across its operations in 39 countries. By aligning its governance with the Global Reporting Initiative framework and securing a position in the FTSE4Good Index, the company demonstrates a commitment to transparency and high-level sustainability standards. The primary objective is to balance commercial success with a robust social mandate, ensuring that broadcasting and production activities contribute positively to the diverse markets in which the company operates. Operational performance in 2011 was marked by the successful achievement of 14 out of 15 short-term sustainability goals. Environmental efforts proved particularly effective, as the company exceeded its carbon reduction target by achieving a 6% decrease in emissions per employee through enhanced energy efficiency and facility management. Simultaneously, the company prioritized internal governance by updating anti-bribery and corruption policies and ensuring 100% employee participation in regulatory training. Workforce development was further bolstered by the launch of the Modern People career platform and expanded training through the MTG Academy, which aims to address gender representation in management and foster professional growth. Social impact remains a core pillar of the company’s mission, evidenced by significant charitable contributions and community-focused programming. In 2011, the company donated 146 million SEK in airtime and raised 37 million SEK for health and welfare initiatives. Beyond financial support, the company utilized its media reach to promote social cohesion through projects like the United for Peace football tournament. Furthermore, the organization maintained a strong focus on consumer protection, particularly regarding child safety in digital and traditional media, while increasing accessibility through expanded subtitling services. These combined efforts reflect a comprehensive approach to corporate citizenship that emphasizes both internal compliance and external community development.
CyberAgent
Report3Q FY2021 Presentation Material: Japan
CyberAgent achieved exceptional financial growth during the third quarter of fiscal year 2021, characterized by consolidated sales of 192.2 billion yen and an operating profit of 44.5 billion yen. This performance represents a 70.3 percent year-over-year increase in sales and a 5.4-fold rise in operating profit, prompting an upward revision of the full-year forecast to 650 billion yen in sales and 100 billion yen in operating profit. These results underscore the company’s successful diversification across gaming, digital advertising, and media streaming within the Japanese market. The primary catalyst for this expansion is the Uma Musume Pretty Derby franchise, which has become a cornerstone of the gaming segment. Beyond this title, the company is scaling its AI-driven advertising products, which have seen high adoption rates due to their ability to automate creative production and optimize performance. Simultaneously, the firm is actively reinvesting these gains into a robust pipeline of new mobile and console gaming projects to sustain long-term momentum. The ABEMA media platform has emerged as a critical growth engine, generating 10.5 billion yen in quarterly sales through a multifaceted content strategy. By integrating high-profile sports broadcasting, original programming, and pay-per-view events, the platform has successfully diversified its revenue streams. Notably, the WINTICKET sports betting service experienced a 5.5-fold increase in transaction volume, signaling strong consumer engagement. Moving forward, the company remains focused on establishing ABEMA as a sustainable, long-term revenue pillar by balancing advertising income, subscription growth, and ancillary business ventures.
CyberAgent
Report3Q FY2020 Presentation Material: Japan
CyberAgent demonstrated financial resilience during the third quarter of fiscal year 2020, successfully meeting earnings forecasts despite the operational challenges posed by the COVID-19 pandemic. The company reported consolidated sales of 112.8 billion yen, representing a marginal year-over-year decline of 0.7 percent, while operating profit reached 8.2 billion yen, a 12.3 percent decrease compared to the previous year. Despite these minor contractions in the advertising and gaming sectors, the firm maintained a robust financial position and remains positioned to achieve its established full-year operating profit targets. Strategic efforts are currently concentrated on diversifying revenue streams and expanding digital service ecosystems. While gaming revenue faced headwinds, the company is prioritizing the launch of new titles to broaden its intellectual property fan base and improve long-term portfolio performance. Simultaneously, the ABEMA platform has achieved consistent user growth, transitioning toward more aggressive monetization strategies. This includes the integration of premium subscription tiers, the introduction of a Pay-Per-View feature, and the rapid scaling of the WINTICKET public gambling service. Looking forward, the company is committed to increasing its market share in the advertising sector while fostering sustainable growth across all business segments. This operational focus is supported by a commitment to corporate transparency and environmental, social, and governance initiatives, as evidenced by the publication of its comprehensive integrated reporting. By balancing the stabilization of core gaming assets with the rapid development of digital media platforms, the company aims to navigate the current economic climate while securing its long-term competitive standing within the Japanese market.
CyberAgent
ReportFY2020 Presentation Material: October 2019 to September 2020
CyberAgent achieved record-breaking financial performance during the fiscal year ending September 2020, reporting consolidated sales of 478.5 billion yen and an operating profit of 33.8 billion yen. These figures represent year-over-year growth of 5.5% and 9.9% respectively, surpassing initial forecasts despite the operational challenges posed by the global pandemic. This expansion was primarily fueled by robust performance within the core game business and a significant 22.6% revenue increase in the media segment, which successfully offset a concurrent slowdown in the internet advertising division. The gaming segment maintained steady momentum through the sustained popularity of existing titles and the successful market introduction of Project SEKAI Colorful Stage! Feat. Hatsune Miku. Simultaneously, the media business underwent a strategic evolution, highlighted by the rapid expansion of the ABEMA platform. The introduction of a pay-per-view service and a seventeen-fold increase in transaction volume for the WINTICKET platform served as primary growth catalysts. While these initiatives necessitated substantial upfront investments that impacted short-term operating profit in specific segments, they established a foundation for long-term monetization through a diversified mix of advertising, subscriptions, and related service revenue. Looking toward the 2021 fiscal year, the company maintains a positive outlook with a projected sales target of 500 billion yen. The strategic focus remains on scaling the ABEMA platform into a permanent pillar of the business model. By balancing aggressive investment in digital infrastructure with diversified revenue streams, the organization aims to sustain its growth trajectory while navigating the evolving demands of the Japanese digital media and gaming landscape.
CyberAgent
Report2Q FY2021 Presentation Material
CyberAgent experienced a period of exceptional financial expansion during the second quarter of fiscal year 2021, characterized by significant year-over-year growth across its primary business segments. Consolidated sales reached 163.4 billion yen, representing a 26.6 percent increase, while operating profit more than doubled to 25.8 billion yen. This robust performance, fueled by successful new game launches and record-setting advertising revenue, prompted an upward revision of full-year projections, with anticipated sales now reaching 600 billion yen and operating profit expected to fall between 57.5 and 62.5 billion yen. The gaming division served as a primary catalyst for this growth, recording quarterly sales of 63.9 billion yen and an operating profit of 23.2 billion yen. The release of Uma Musume Pretty Derby proved instrumental in these results, highlighting the firm's ability to capitalize on high-engagement titles. Beyond gaming, the company continues to prioritize digital transformation and artificial intelligence initiatives to sustain its competitive advantage across its diverse portfolio. The ABEMA platform also demonstrated substantial momentum, achieving 65 million total downloads and generating 10.4 billion yen in quarterly revenue, a 2.2-fold increase compared to the previous year. Weekly active users remained stable in the 12 million range, while the integration of ancillary services provided a significant boost to monetization efforts. Specifically, the WINTICKET online sports betting platform saw transaction volume surge 9.1 times year-over-year. Moving forward, the company intends to leverage this ecosystem by further integrating advertising, subscription models, and e-commerce services to maximize long-term platform value.
CyberAgent
Report1Q FY2022 Presentation Material
CyberAgent achieved significant financial expansion during the first quarter of fiscal year 2022, reporting consolidated sales of 171.0 billion yen, a 30.6 percent increase compared to the previous year. Operating profit experienced substantial growth, rising to 19.8 billion yen. This performance was largely propelled by the gaming division, which saw sales surge by 94.7 percent, primarily driven by the widespread success of the title Uma Musume Pretty Derby. Having surpassed 12 million downloads, this flagship game remains a critical pillar of the company’s current revenue model. Due to the inherent volatility associated with the gaming sector, management has opted against issuing a full-year earnings forecast, prioritizing agility in a fluctuating market. Beyond gaming, the company’s media segment, anchored by the ABEMA platform, demonstrated robust momentum. The WINTICKET online betting service served as a primary growth engine, recording a 2.8-fold increase in transaction volume. This success is complemented by steady performance in the internet advertising segment, which continues to provide a stable financial foundation. The company is actively diversifying its media ecosystem through expanded device compatibility, content diversification, and a multi-pronged monetization strategy involving advertising and subscription models. The overarching corporate strategy focuses on reinvesting profits from established gaming and advertising operations to scale the ABEMA platform. This long-term vision is framed by a new corporate purpose centered on utilizing internet technology to catalyze digital transformation and address broader economic stagnation within Japan. By leveraging a pipeline of major intellectual property-based game titles alongside its evolving media infrastructure, the company aims to solidify its position as a diversified leader in the Japanese digital landscape.
CyberAgent
Report3Q FY2022 Presentation Material: Japan
CyberAgent experienced a challenging third quarter in fiscal year 2022, characterized by a 10.4% year-over-year decline in consolidated sales to 172.1 billion yen and a 76.7% drop in operating profit. This downturn was primarily driven by a significant contraction in the game business, which struggled to replicate the peak performance observed in the previous year. Despite these headwinds, the company maintains a full-year sales forecast of 700 billion yen, supported by the resilience of its advertising and media segments. Advertising achieved record-high sales during this period, while the media division benefited from the continued expansion of the ABEMA platform. The company’s strategic focus centers on leveraging profits from its advertising and gaming divisions to fund long-term growth in digital media and transformation. ABEMA has become a central pillar of this strategy, bolstered by successful pay-per-view revenue models and high-profile sports broadcasting rights. Simultaneously, the WINTICKET platform has demonstrated significant momentum within the Japanese online Keirin betting market, capturing a 34% market share by mid-2022. These initiatives reflect a broader effort to diversify content offerings and attract a wider demographic beyond the platform's traditional younger user base. Looking forward, CyberAgent remains committed to aggressive investment in digital transformation and the utilization of popular intellectual property, such as Uma Musume Pretty Derby, to sustain engagement. By balancing the volatility of the gaming sector with the steady growth of its advertising and betting platforms, the company aims to stabilize its financial position while scaling its digital media ecosystem. This multifaceted approach underscores a transition toward a more diversified business model designed to withstand cyclical fluctuations in the Japanese entertainment and digital services landscape.
CyberAgent
Report2Q FY2023 Presentation Material: Japan
CyberAgent achieved record-high quarterly sales of 195.6 billion yen during the second quarter of fiscal year 2023, fueled by robust performance within its gaming division and consistent growth in internet advertising. Despite this top-line success, operating income experienced a 27 percent year-over-year decline to 18.7 billion yen. This contraction reflects a deliberate strategic pivot, as the company continues to prioritize the long-term expansion of its ABEMA media segment by reinvesting profits generated from its more established advertising and gaming operations. The media business has shown significant progress, notably reducing its losses while simultaneously driving a 1.4-fold increase in transaction volume for the WINTICKET platform. Within the gaming sector, performance remains anchored by a diverse portfolio of proprietary titles and high-profile collaborative projects. Key franchises are managed through a mix of internal development at Cygames and strategic partnerships with major industry entities such as Bandai Namco, Bushiroad, and SEGA. Anniversary events and a pipeline of upcoming releases serve as the primary levers for maintaining engagement and revenue stability in this segment. Operating within the Japanese market, the company remains on track to meet its full-year earnings forecasts despite the short-term pressure on operating margins. The current financial trajectory underscores a transition phase where the firm leverages the cash-generating capabilities of its advertising and gaming units to subsidize the growth of its digital media ecosystem. By balancing internal intellectual property with collaborative licensing, the organization maintains a competitive foothold in the domestic market while positioning its media assets for future profitability.
CyberAgent
ReportFY2023 Presentation Material
CyberAgent achieved its twenty-sixth consecutive year of sales growth in fiscal year 2023, reaching a total of 720.2 billion yen. Despite this top-line milestone, the company faced significant profitability challenges, as annual operating profit declined by 62.5% to 24.5 billion yen. This downturn was primarily driven by the cooling performance of major legacy game titles, which necessitated a strategic pivot toward stabilizing the gaming division through a robust pipeline of upcoming console and mobile releases. The company’s diversified business model provided essential support during this period of volatility. The Internet Advertisement and Media segments demonstrated resilience, with the ABEMA platform showing strong sales growth and narrowed operating losses. This improvement was bolstered by a stable user base, expanded sports content partnerships, and the successful scaling of the WINTICKET bicycle racing business. These segments remain central to the company’s broader strategy of enhancing advertising effectiveness and leveraging exclusive digital content to drive engagement. Looking toward fiscal year 2024, the primary objective is a return to sustainable profit growth. Management is prioritizing aggressive investments in generative AI research and digital transformation infrastructure to modernize production capabilities and operational efficiency. By balancing the stabilization of the gaming portfolio with continued expansion in media and advertising, the organization aims to leverage its technological investments to offset recent earnings pressure and restore long-term financial health.
CyberAgent
Report3Q FY2023 Presentation Material: Japan
CyberAgent experienced a challenging third quarter in fiscal year 2023, characterized by an 86.2% year-over-year decline in operating profit and an overall sales contraction of 27%. This downturn was primarily driven by a significant deceleration in the high-margin gaming segment, where the conclusion of major anniversary events led to reduced engagement and revenue across key titles. Consequently, the company was forced to issue a downward revision of its full-year earnings forecast, shifting its strategic focus toward stabilizing performance and establishing a new baseline for growth starting in fiscal year 2024. Despite the gaming volatility, the media and internet advertising segments demonstrated resilience and strategic expansion. The ABEMA platform achieved notable milestones, with weekly active users surpassing 20 million and the WINTICKET betting service generating strong transaction volumes. These segments are now central to the company’s recovery strategy, which emphasizes diversifying revenue streams through advertising, subscriptions, and pay-per-view models. Furthermore, the integration of content businesses like Nelke Planning is intended to bolster the broader media ecosystem and create more robust cross-platform opportunities. Looking ahead, the company is prioritizing a dual-track approach to restore profitability. This involves leveraging high-profile intellectual property, such as the cross-media expansion of Uma Musume and the launch of Final Fantasy VII Ever Crisis, to revitalize the gaming portfolio. Simultaneously, significant investments in generative AI technology and the continued scaling of the ABEMA platform serve as the primary drivers for long-term value creation. By balancing these new game releases with a more diversified media business model, the firm aims to transition from the current period of underperformance toward sustainable, long-term earnings growth.
CyberAgent
Report