Pan Africa Gaming Group
Organization3 documents
Pan Africa Gaming Group is an organization focused on the African games market. It publishes research on the industry, including the report Gaming in Africa 2024.
Documents
Article
2025 Gaming in Africa Report
The 2025 Gaming in Africa Report provides a comprehensive analysis of the continent’s maturing gaming ecosystem, highlighting a mobile-first market characterized by high engagement and evolving monetization trends.
- The African gaming market is overwhelmingly mobile-first, with 91% of players identifying mobile devices as their primary platform and 75% playing for more than an hour daily.
- In-game advertising is a highly effective monetization strategy, as 59% of surveyed players have made purchases after viewing an ad.
- Cultural representation is a key driver of engagement, with over 50% of players stating that cultural relevance is important and expressing a desire for more Black characters and African settings in games.
GeoPollDec 2025
Article
African Gaming Industry Report: 2024
The 2024 African Gaming Industry Report, unveiled at the Game Developers Conference, provides a comprehensive analysis of player behaviors and market potential across the African continent.
- The African gaming industry is projected to exceed $1 billion in revenue for the first time in 2024.
- A joint study by GeoPoll and the Pan Africa Gaming Group (PAGG) surveyed 2,500 gamers across Nigeria, Egypt, Kenya, and South Africa to provide granular consumer insights.
- Mobile gaming is the dominant platform in the region, with 92% of surveyed gamers playing on mobile devices.
GeoPollMar 2024
Report30 pages
Gaming in Africa 2024
Gaming in Africa 2024 reveals a market that is overwhelmingly mobile-centric, with 92% of respondents playing on phones and 81% using smartphones.
- The African gaming market is overwhelmingly mobile-centric, with 92% of users playing on phones and Android devices accounting for 92% of all downloads.
- Monetization is driven by microtransactions, utilized by 63% of players, with Kenya serving as a key market where mobile money accounts for over 60% of payment methods.
- Player engagement is high, as 78% of respondents played within the last day and one-third of gamers spend three or more hours per session.
GeoPoll