GeoPoll
Organization3 documents
GeoPoll is a market research company that runs mobile surveys in emerging markets. It publishes research reports, including a study on gaming in Africa.
Documents
Article
2025 Gaming in Africa Report
The 2025 Gaming in Africa Report provides a comprehensive analysis of the continent’s maturing gaming ecosystem, highlighting a mobile-first market characterized by high engagement and evolving monetization trends.
- The African gaming market is overwhelmingly mobile-first, with 91% of players identifying mobile devices as their primary platform and 75% playing for more than an hour daily.
- In-game advertising is a highly effective monetization strategy, as 59% of surveyed players have made purchases after viewing an ad.
- Cultural representation is a key driver of engagement, with over 50% of players stating that cultural relevance is important and expressing a desire for more Black characters and African settings in games.
GeoPollDec 2025
Article
African Gaming Industry Report: 2024
The 2024 African Gaming Industry Report, unveiled at the Game Developers Conference, provides a comprehensive analysis of player behaviors and market potential across the African continent.
- The African gaming industry is projected to exceed $1 billion in revenue for the first time in 2024.
- A joint study by GeoPoll and the Pan Africa Gaming Group (PAGG) surveyed 2,500 gamers across Nigeria, Egypt, Kenya, and South Africa to provide granular consumer insights.
- Mobile gaming is the dominant platform in the region, with 92% of surveyed gamers playing on mobile devices.
GeoPollMar 2024
Report30 pages
Gaming in Africa 2024
Gaming in Africa 2024 reveals a market that is overwhelmingly mobile-centric, with 92% of respondents playing on phones and 81% using smartphones.
- The African gaming market is overwhelmingly mobile-centric, with 92% of users playing on phones and Android devices accounting for 92% of all downloads.
- Monetization is driven by microtransactions, utilized by 63% of players, with Kenya serving as a key market where mobile money accounts for over 60% of payment methods.
- Player engagement is high, as 78% of respondents played within the last day and one-third of gamers spend three or more hours per session.
GeoPoll