What is Purchase Funnel?
Purchase Funnel: The consumer journey model illustrating the stages a potential player goes through from awareness to the final game purchase.
- Category:
- Marketing
Other definitions
- MarketingA model describing the player journey from brand awareness to the final transaction in a game.
- MarketingSequence of steps from awareness to purchase that a potential customer goes through.
Purchase Funnel in the library
3 documents in the library cover Purchase Funnel.
- The 2026 State of Web Gaming Report: A Study of Developer and Gamer Perceptions
Poki · 2026 · Report
- The Ultimate Game Hype Tracking Guide
Newzoo · 2024 · Report
- MDM Podcast, S07, E13: Google navigates the AI advertising era (with Dan Taylor)
Mobile Dev Memo · 2026 · Video