LegalPlayWay
Current Report: Conclusion of Significant Distribution Agreement (China)
20 Oct 20161 pages~1 min full read
PlayWay S.A. has signed a non-exclusive distribution agreement with Beijing CE-Asia Co. Ltd to launch eleven software titles and DLC packages into the Chinese market.
The portfolio focuses primarily on simulation titles, including Car Mechanic Simulator 2015 (Gold edition and DLCs), Farm Expert 2017, Giant Machines 2017, Ships 17, Robot Squad Simulator 2017, and Demolish & Build Company 2017.
The agreement includes the puzzle-platformer The Way, marking a slight diversification beyond the company's core simulation genre.
This partnership is designed to facilitate entry into the Chinese market by leveraging a local partner to navigate specific regulatory and logistical requirements.
The deal covers software releases spanning the 2016 and 2017 cycles, aiming to capture demand for indie and simulation games in East Asia.
The disclosure of this agreement in October 2016 highlights the strategic importance of the Chinese territory for Polish game developers seeking to expand their international footprint.
PlayWay S.A. has formalized a significant distribution agreement with Beijing CE-Asia Co. Ltd, marking a strategic expansion of its software catalog into the Chinese market. Under the terms of this non-exclusive licensing arrangement, the Warsaw-based developer and publisher has granted the Beijing-based distributor the rights to sell and distribute a diverse portfolio of eleven computer game titles and downloadable content packages. This partnership represents a targeted effort to capitalize on the growing demand for simulation and indie titles within the East Asian region during the 2016 and 2017 release cycles.
The scope of the agreement focuses heavily on the company’s flagship simulation franchises, specifically including multiple iterations and expansions of the Car Mechanic Simulator 2015 series, such as the Gold edition and various specialized DLC packs like the Pickup & SUV and Performance modules. Beyond automotive simulation, the deal encompasses several other niche titles scheduled for the 2017 market, including Farm Expert 2017, Giant Machines 2017, Ships 17, Robot Squad Simulator 2017, and Demolish & Build Company 2017. The inclusion of the puzzle-platformer The Way further diversifies the offering beyond the simulation genre.
This corporate action, disclosed in October 2016 under market abuse regulations regarding inside information, underscores the importance of the Chinese territory for Polish game developers. By leveraging a local partner in Beijing, the company aims to navigate the specific regulatory and logistical requirements of the Chinese gaming industry. The agreement serves as a foundational step in establishing a broader international footprint for the company’s specialized simulation portfolio, ensuring that both legacy titles and upcoming 2017 releases receive localized distribution support in one of the world's largest gaming markets.
