- 01
PlayWay S.A. has signed a non-exclusive distribution agreement with Beijing CE-Asia Co. Ltd to launch eleven software titles and DLC packages into the Chinese market.
- 02
The portfolio focuses primarily on simulation titles, including Car Mechanic Simulator 2015 (Gold edition and DLCs), Farm Expert 2017, Giant Machines 2017, Ships 17, Robot Squad Simulator 2017, and Demolish & Build Company 2017.
- 03
The agreement includes the puzzle-platformer The Way, marking a slight diversification beyond the company's core simulation genre.
- 04
This partnership is designed to facilitate entry into the Chinese market by leveraging a local partner to navigate specific regulatory and logistical requirements.
- 05
The deal covers software releases spanning the 2016 and 2017 cycles, aiming to capture demand for indie and simulation games in East Asia.
- 06
The disclosure of this agreement in October 2016 highlights the strategic importance of the Chinese territory for Polish game developers seeking to expand their international footprint.