Updated Mar 17, 2026 by PlayWay
PlayWay S.A. has signed a non-exclusive distribution agreement with Beijing CE-Asia Co. Ltd to launch eleven software titles and DLC packages into the Chinese market.
The portfolio focuses primarily on simulation titles, including Car Mechanic Simulator 2015 (Gold edition and DLCs), Farm Expert 2017, Giant Machines 2017, Ships 17, Robot Squad Simulator 2017, and Demolish & Build Company 2017.
The agreement includes the puzzle-platformer The Way, marking a slight diversification beyond the company's core simulation genre.
This partnership is designed to facilitate entry into the Chinese market by leveraging a local partner to navigate specific regulatory and logistical requirements.
The deal covers software releases spanning the 2016 and 2017 cycles, aiming to capture demand for indie and simulation games in East Asia.
The disclosure of this agreement in October 2016 highlights the strategic importance of the Chinese territory for Polish game developers seeking to expand their international footprint.
PlayWay S.A. has signed a non-exclusive distribution agreement with Beijing CE-Asia Co. Ltd to launch eleven software titles and DLC packages into the Chinese market.
The portfolio focuses primarily on simulation titles, including Car Mechanic Simulator 2015 (Gold edition and DLCs), Farm Expert 2017, Giant Machines 2017, Ships 17, Robot Squad Simulator 2017, and Demolish & Build Company 2017.
The agreement includes the puzzle-platformer The Way, marking a slight diversification beyond the company's core simulation genre.
This partnership is designed to facilitate entry into the Chinese market by leveraging a local partner to navigate specific regulatory and logistical requirements.
The deal covers software releases spanning the 2016 and 2017 cycles, aiming to capture demand for indie and simulation games in East Asia.
The disclosure of this agreement in October 2016 highlights the strategic importance of the Chinese territory for Polish game developers seeking to expand their international footprint.