Twitch remains the dominant streaming platform with 75% of total market share, growing by 5% (286 million hours) in Q1 2022 despite a broader industry decline.
02
Total hours watched across all streaming platforms fell by 6% compared to Q1 2021, signaling a market correction following pandemic-era saturation and creator fatigue.
03
Core viewers who watch at least 5 hours daily represent only 7.8% of the total audience but account for two-thirds of all hours watched and are 24 times more likely to engage with ads.
04
Esports viewership remains a high-performing sector, showing a 61% increase over pre-pandemic levels with 80% of all esports hours occurring on Twitch.
05
Emerging platforms are gaining traction, with Trovo and AfreecaTV recording significant viewership growth of 188% and 15% respectively in Q1 2022.
06
VTuber content has become a major growth driver for female creators, with figures like Ironmouse and Valkyrae achieving significant audience expansion.
07
Core audiences are the primary drivers of mobile game streaming, accounting for 78% of total hours watched in that category.
Insights
01
Twitch remains the dominant streaming platform with 75% of total market share, growing by 5% (286 million hours) in Q1 2022 despite a broader industry decline.
02
Total hours watched across all streaming platforms fell by 6% compared to Q1 2021, signaling a market correction following pandemic-era saturation and creator fatigue.
03
Core viewers who watch at least 5 hours daily represent only 7.8% of the total audience but account for two-thirds of all hours watched and are 24 times more likely to engage with ads.
04
Esports viewership remains a high-performing sector, showing a 61% increase over pre-pandemic levels with 80% of all esports hours occurring on Twitch.
05
Emerging platforms are gaining traction, with Trovo and AfreecaTV recording significant viewership growth of 188% and 15% respectively in Q1 2022.
06
VTuber content has become a major growth driver for female creators, with figures like Ironmouse and Valkyrae achieving significant audience expansion.
07
Core audiences are the primary drivers of mobile game streaming, accounting for 78% of total hours watched in that category.