PlayWay S.A. acquired a 76.19% controlling interest in Krakow-based developer InImages Sp. z o.o. on October 20, 2017.
The acquisition was finalized through a 214,400 PLN cash investment into InImages' share capital.
InImages is tasked with developing mobile versions of the 'Farm Fix 2018' and 'Truck Fix 2018' franchises, as well as 'uBoot Mobile'.
The studio is transitioning its operational scope from mobile-only titles to include the development of its first PC market production.
This investment aligns with PlayWay’s corporate strategy of scaling production capacity by acquiring majority stakes in specialized, smaller development teams.
The transaction was conducted under the regulatory requirements of the Market Abuse Regulation regarding the disclosure of inside information.
PlayWay S.A. has formally expanded its corporate portfolio through the acquisition of a controlling interest in InImages Sp. z o.o., a development studio based in Krakow. This transaction, finalized on October 20, 2017, follows the terms of an investment agreement established earlier that year with individual partners Tomasz Chudy and Krzysztof Czerwieniec. By contributing a cash investment of 214,400 PLN toward an increase in share capital, PlayWay secured a 76.19% ownership stake in the entity. This strategic move integrates InImages into the broader PlayWay capital group, aligning with the parent company’s established model of diversifying its development pipeline through specialized subsidiary studios.
The primary operational focus for InImages involves the production and commercialization of mobile gaming titles, specifically targeting the simulation and management genres. Initial project commitments include the development of uBoot Mobile alongside mobile iterations of the Farm Fix 2018 and Truck Fix 2018 franchises. Beyond these immediate mobile objectives, the studio is tasked with conceptualizing and developing its first production for the PC market. This expansion highlights a specific interest in cross-platform growth and the adaptation of simulation titles for portable devices within the Polish game development sector.
This acquisition reflects PlayWay’s ongoing strategy of scaling its production capacity by investing in smaller, focused teams to handle specific intellectual properties. The transaction was executed under the regulatory framework of the Market Abuse Regulation concerning the disclosure of inside information. By securing a dominant majority stake, PlayWay ensures direct oversight of the studio’s output and strategic direction as it transitions from mobile-centric development toward more complex PC projects. The investment underscores the financial valuation and capital requirements typical for mid-sized Polish studio integrations during this period.
