On March 22, 2017, PlayWay S.A. acquired a 60% majority stake in the Lublin-based studio Imaginalis Games.
PlayWay invested 350,400 PLN into Imaginalis Games through a share capital increase to secure its controlling interest.
The primary objective of the capital injection is to fund the development of a new PC title currently titled Days of Yore.
This acquisition integrates Imaginalis Games into PlayWay’s ecosystem, granting the parent company influence over the studio's strategic direction and intellectual property.
The investment follows the execution of a prior agreement with Dariusz Janczak and aligns with PlayWay’s strategy of acquiring specialized teams to diversify its product pipeline.
The transaction was disclosed in compliance with Article 17, Paragraph 1 of the Market Abuse Regulation regarding confidential information for publicly traded companies.
PlayWay S.A. has formally expanded its development portfolio through the acquisition of a majority stake in Imaginalis Games, a studio based in Lublin, Poland. This transaction, finalized on March 22, 2017, follows the execution of an investment agreement previously established with Dariusz Janczak. By contributing a cash investment of 350,400 PLN toward an increase in share capital, PlayWay has secured a 60% ownership interest in the entity. This strategic move integrates Imaginalis Games into the broader PlayWay ecosystem, aligning with the parent company’s established model of investing in specialized development teams to diversify its product pipeline.
The primary objective of this capital injection is to fund the production of a new title currently under the working name Days of Yore, which is being developed specifically for the PC platform. The financial commitment ensures that the studio has the necessary resources to complete the project while benefiting from the publishing and marketing infrastructure of a major industry player. This acquisition reflects a specific point in time within the Polish game development sector, highlighting the ongoing consolidation and investment activity occurring in early 2017.
The transaction was conducted in accordance with Article 17, Paragraph 1 of the Market Abuse Regulation, which governs the disclosure of confidential information by publicly traded companies. By securing a controlling interest, PlayWay gains significant influence over the strategic direction of Imaginalis Games and the commercialization of its intellectual property. This investment underscores a broader industry trend where established publishers provide targeted funding to smaller studios in exchange for equity and distribution rights, focusing on specific genre niches within the global PC gaming market.
