Raport Bieżący Nr 23/ 2020

PlayWay S.A. has expanded its corporate structure through the acquisition of a 90% stake in the Warsaw-based entity Finayar S.A. for a total consideration of 90,000 PLN. Following the transaction, which took place on July 7, 2020, the acquired company has been rebranded as MobilWay. This strategic move establishes a dedicated hub for mobile game development within the broader group, with the parent company intending to maintain a long-term ownership stake of no less than 50% in the newly formed subsidiary.

The operational model for MobilWay involves the integration of ten distinct development teams, each of which will hold a 4% equity stake in the company. This structure is designed to foster collaboration across diverse production units while leveraging a wide range of market expertise to penetrate the mobile gaming sector more effectively. The selection process for these teams emphasizes a diversity of skills and criteria to maximize the group's collective knowledge of mobile market dynamics.

The strategic roadmap for MobilWay includes an ambitious production schedule, with plans to launch more than ten mobile titles within the first 18 months of operation. Beyond original mobile content, the subsidiary may also serve as a porting house for existing intellectual property within the parent group’s portfolio. This includes the potential adaptation of successful PC titles for mobile platforms, thereby extending the lifecycle and reach of established franchises. This acquisition represents a targeted effort to consolidate mobile development resources and accelerate output in the handheld gaming segment.