Updated Mar 17, 2026 by PlayWay
Legal · July 7, 2020
Published by PlayWay
PlayWay S.A. has expanded its corporate structure through the acquisition of a 90% stake in the Warsaw-based entity Finayar S.A. for a total consideration of 90,000 PLN. Following the transaction, which took place on July 7, 2020, the acquired company has been rebranded as MobilWay. This strategic move establishes a dedicated hub for mobile game development within the broader group, with the parent company intending to maintain a long-term ownership stake of no less than 50% in the newly formed subsidiary. The operational model for MobilWay involves the integration of ten distinct development teams, each of which will hold a 4% equity stake in the company. This structure is designed to foster collaboration across diverse production units while leveraging a wide range of market expertise to penetrate the mobile gaming sector more effectively. The selection process for these teams emphasizes a diversity of skills and criteria to maximize the group's collective knowledge of mobile market dynamics. The strategic roadmap for MobilWay includes an ambitious production schedule, with plans to launch more than ten mobile titles within the first 18 months of operation. Beyond original mobile content, the subsidiary may also serve as a porting house for existing intellectual property within the parent group’s portfolio. This includes the potential adaptation of successful PC titles for mobile platforms, thereby extending the lifecycle and reach of established franchises. This acquisition represents a targeted effort to consolidate mobile development resources and accelerate output in the handheld gaming segment.
Raport bieżący nr 23/ 2020 Data: 2020‑ 07‑ 07 godz. 23:14 Nabycie akcji spółki Finayar S.A. z siedzibą w Warszawie Zarząd PlayWay S.A. z siedzibą w Warszawie („Spółka”) informuje, iż w dniu 7.07. 2020 r. Spółka nabyła od osoby prawnej 90 tys. szt. (90% w kapitale zakładowym) spółki Finayar S.A. ( „Finayar”) z siedzibą w Warszawie w zamian za kwotę 90 tys. zł. Jednocześnie Walne Zgromadzenie Finayar dokonało zmiany nazwy firmy Finayar na „MobilWay”. MobilWay będzie skupiać 10 zespołów tworzących gry mobilne, a każdy z nich będzie posiadać udział w kapitale zakładowym MobilWay w wysokości 4%. Spółka docelowo posiadać będzie nie mniej niż 50% w kapitale zakładowym MobilWay. Głównym przedmiotem działalności MobilWay będzie współpraca zespołów przy produkcji gier mobilnych. Dobór zespołów do MobilWay będzie dokonany przy uwzględnieniu różnych kryteriów, tak aby jak najbardziej poszerzyć wiedzę z zakresu rynku gier mobile. W planach jest ponad 10 premier gier mobilnych w pierwszych 18 miesiącach działania MobilWay. Nie jest wkluczone że cześć tytułów wydanych w grupie kapitałowej Spółki na platformę PC, trafi do MobilWay jako edycje na urządzenia mobilne. Podstawa prawna: Art. 17 ust. 1 MAR ‑ informacje poufne ZA ZARZĄD: Krzysztof Kostowski Prezes Zarządu
PlayWay S.A. established a new subsidiary, Mobil Titans Sp. z o.o., on May 23, 2019, to strengthen its presence in the mobile gaming sector. Headquartered in Warsaw, the new entity was formed through a partnership between PlayWay and several private individuals. This strategic move aims to diversify the parent company's portfolio while creating a specialized unit dedicated to both the development of original mobile titles and the technical optimization of monetization strategies across the broader capital group’s existing mobile catalog. The financial structure of Mobil Titans consists of a total share capital of 100,000 PLN, divided into 2,000 shares with a nominal value of 50 PLN each. PlayWay holds a controlling interest in the venture, having acquired 1,250 shares for a cash contribution of 62,500 PLN, representing a 62.5% stake in the company. The remaining 750 shares, totaling 37,500 PLN or 37.5% of the equity, were taken up by the participating natural persons. This formation reflects PlayWay’s decentralized business model, which frequently involves founding specialized satellite studios to target specific market niches or platforms. By focusing on monetization services alongside game production, Mobil Titans is positioned to serve as an internal service provider for other developers within the PlayWay ecosystem, potentially increasing the lifetime value and profitability of the group's mobile offerings. The establishment of the company was disclosed in accordance with market abuse regulations regarding inside information, signaling its material importance to the parent company's operational strategy in the Polish game development industry.
PlayWay S.A. has strategically expanded its corporate group through the acquisition of a controlling interest in GK III S.A., a Warsaw-based entity subsequently renamed GamePlanet. On July 31, 2020, PlayWay purchased 94,100 shares, representing 94.1% of the share capital, from a private individual for a total consideration of 19,800 PLN. Following this acquisition, the subsidiary initiated a capital increase aimed at raising 1.35 million PLN from third-party investors to fund future development. Once this capital increase is finalized, PlayWay’s ownership stake in GamePlanet is projected to stabilize at 72.40%. The primary operational objective of GamePlanet is to serve as an incubator and production hub within the PlayWay capital group. The company focuses on acquiring game concepts and pre-production assets to transition them into full-scale development. At the time of the acquisition, the entity had already identified over 20 pre-production projects for advancement. The long-term business model targets a production output of at least a dozen titles annually, leveraging a strategic partnership with the Pawel Wlodkowic University in Płock, which remains a significant shareholder. This transaction reflects PlayWay’s broader strategy of scaling its portfolio through specialized subsidiaries that focus on high-volume production and intellectual property acquisition. By integrating GamePlanet into its ecosystem, the group strengthens its pipeline for new titles while diversifying its sourcing methods for creative content. The move underscores a commitment to rapid development cycles and the utilization of academic partnerships to bolster technical and creative resources within the Polish gaming sector.
The 2017 fiscal year marked a period of transformative growth for the PlayWay S.A. Capital Group, characterized by a tripling of net sales revenue from 12.6 million PLN to 39.5 million PLN. This expansion translated into a consolidated net profit of 16.8 million PLN, a significant increase from the 5.4 million PLN reported in 2016. The Group’s financial position remained exceptionally liquid, ending the year with 47.2 million PLN in cash and no bank debt, while total assets expanded to 76.7 million PLN. This performance resulted in a basic earnings per share of 2.39 PLN, more than double the previous year's figure. The Group’s strategic focus remains the production and publishing of PC and mobile games for a global audience. Operations are heavily concentrated on digital distribution, with Valve Corporation (Steam) accounting for 77.5% of total sales. While revenues are primarily generated in USD and EUR, production costs are largely incurred in Polish zloty, making currency fluctuation the Group's primary financial risk. To mitigate this and fuel future growth, the Group aggressively expanded its portfolio in 2017 by acquiring or establishing numerous subsidiaries and associates, including Ultimate Games, DeGenerals, and Duality S.A., while maintaining a decentralized model that utilizes internal loans and profit-sharing bonuses to incentivize development teams. Accounting practices within the Group emphasize the capitalization of game development costs, which are moved from work-in-progress to finished goods upon release and amortized based on estimated future revenues. Inventory rose to 16.1 million PLN by year-end, reflecting a robust pipeline of unreleased titles. Governance remains stable, with ownership concentrated between CEO Krzysztof Kostowski and ACRX Investments Limited. Moving into 2018, the Group continues to leverage its strong cash position to consolidate control over key studios and establish a formal dividend policy, signaling a transition from a high-growth phase into a sustainable, profitable market leader in the gaming industry.
PlayWay S.A. experienced a transformative fiscal year in 2017, characterized by record-breaking financial growth and a rapid expansion of its corporate structure. The Group’s consolidated revenues surged by 214% to 39.5 million PLN, while net profit rose by approximately 180% to 15.8 million PLN. This performance was underpinned by a highly efficient production model where major titles, such as Car Mechanic Simulator 2018 and Gold Rush: The Game, recouped their entire production and marketing costs within the first day of release. Digital distribution platforms, particularly Steam, served as the primary revenue drivers, with 911 Operator also contributing significantly to the Group's high-margin success. The Group’s strategic focus centered on aggressive portfolio diversification and the establishment of numerous subsidiaries and associates, including Iron Wolf Studio and DeGenerals. By the end of 2017, the Group encompassed 23 subsidiaries and 4 associated companies. This expansion was supported by a robust balance sheet featuring 47.2 million PLN in cash reserves and a debt-free capital structure where equity accounted for 92% of total liabilities. Management utilized IPO proceeds and internal cash flows to fund new development teams and explore emerging technologies in the virtual reality and board game sectors. Corporate governance remained concentrated, with President Krzysztof Kostowski and ACRX Investments Limited each maintaining a 40.91% stake in the 6.6 million shares outstanding. While the Group formalized an Audit Committee in late 2017 to oversee financial reporting and internal controls, it operated without a formalized diversity policy or expensive real-time broadcast systems for general meetings. Oversight and risk management were handled directly by the Management Board rather than through dedicated internal departments, reflecting a lean operational approach during a period of massive scaling within the Polish and international gaming markets.