LegalPlayWay
Current Report No. 20/2016: Conclusion of an Annex to the Distribution Agreement
29 Nov 20161 pages~1 min full read
PlayWay S.A. has granted Koch Media GmbH exclusive global rights for the physical retail distribution of five simulation titles, excluding Poland, the Czech Republic, Slovakia, and Hungary.
The agreement covers the 2017 simulation lineup, specifically Farm Expert 2017, Giant Machines 2017, Ships 2017, Robot Squad Simulator 2017, and Demolish & Build 2017.
This amendment expands upon a strategic partnership and distribution agreement originally established between the two companies in September 2014.
The deal aims to leverage Koch Media’s logistics network to maximize the international reach of PlayWay’s boxed software during the 2016-2017 fiscal period.
The distribution rights are considered material to PlayWay’s revenue projections and market penetration strategy for its simulation franchise.
PlayWay S.A. has expanded its strategic partnership with Koch Media GmbH through a formal amendment to their existing distribution agreement originally established in September 2014. This regulatory disclosure confirms that the Warsaw-based developer and publisher has granted the Austrian distributor exclusive rights to manage the physical retail distribution of five specific simulation titles. The agreement covers a global territory, specifically excluding the domestic and regional markets of Poland, the Czech Republic, Slovakia, and Hungary, where PlayWay likely maintains alternative distribution channels or direct control.
The portfolio of games included in this licensing expansion focuses on the company’s 2017 simulation lineup, featuring Farm Expert 2017, Giant Machines 2017, Ships 2017, Robot Squad Simulator 2017, and Demolish & Build 2017. By leveraging Koch Media’s established logistics and retail network, PlayWay aims to maximize the international commercial reach of these titles within the boxed software segment. This move underscores a continued reliance on traditional retail partnerships to complement digital sales strategies during the 2016-2017 fiscal period.
The conclusion of this annex represents a significant operational step in securing the physical presence of PlayWay’s intellectual property in major international markets. The disclosure, filed under market abuse regulations regarding inside information, highlights the importance of these distribution rights to the company’s revenue projections and market penetration strategy for its simulation franchise. This arrangement ensures that the specified titles receive professional physical placement across global storefronts outside of the designated Eastern European exclusions.
