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Playtika
Adjusted EBITDA also saw a decline, decreasing by 12.6% to $167.0 million compared to the previous year.
Playtika Holding Corp. reported its financial results for the second quarter of 2025, highlighting a period of mixed performance characterized by revenue growth alongside significant declines in net income. The company generated $696.0 million in total revenue, representing an 11.0% increase year-over-year, though this figure reflects a 1.4% sequential decrease. Direct-to-Consumer (DTC) platforms contributed $175.9 million to the total, and management announced an upward revision of its long-term DTC revenue target to 40% of the total portfolio.
Profitability metrics faced downward pressure during the quarter. GAAP net income fell to $33.2 million, a 61.7% decrease compared to the same period in 2024, while Adjusted EBITDA reached $167.0 million, down 12.6% year-over-year. Operational performance was varied across the company’s core titles; while the new launch, Disney Solitaire, reached a $100 million annual run-rate, the legacy title Slotomania experienced a 35.4% year-over-year revenue decline. Conversely, the company maintained a stable average payer conversion rate of 4.3% and saw a 26.8% year-over-year increase in average daily paying users.
The company, headquartered in Herzliya, Israel, continues to navigate a competitive mobile gaming landscape while managing significant indebtedness and geopolitical risks. Looking ahead, management has maintained its full-year guidance for Adjusted EBITDA between $715 million and $740 million, while projecting total annual revenue in the range of $2.70 billion to $2.75 billion. To provide value to shareholders, the board declared a cash dividend of $0.10 per share, payable in October 2025. The company remains focused on its strategic transition toward DTC channels and the integration of new acquisitions to balance its portfolio margins.
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