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NEXON Co.
Nexon’s third quarter 2012 financial results reflect a period of strategic transition, characterized by a focus on mobile market expansion and a robust pipeline of upcoming PC titles. While total revenues remained flat at ¥24,256 million, the company exceeded its operating income forecast, achieving ¥10,032 million. This performance was bolstered by a favorable revenue mix, particularly in China, and the strategic deferral of certain marketing expenses into the fourth quarter. Despite these operational successes, net income declined by 12% compared to the same period in the previous year, totaling ¥6,348 million.
Geographically, the company experienced significant divergence in performance. Revenue in China grew by 31% to ¥11,404 million, serving as a primary growth engine. Conversely, the Korean market saw a 23% decline, and North American revenue fell by 21%. These regional shifts underscore the company's ongoing efforts to balance its global footprint while navigating varying market conditions across its core territories.
A central development during this period was the acquisition of mobile game developer gloops, Inc., a move intended to establish the company as a global leader in mobile gaming revenue. Management expects this acquisition, combined with a promising slate of upcoming titles such as FIFA Online 3 and Dota 2, to drive growth through the end of 2012 and into 2013. The full-year outlook for 2012 has been revised to incorporate the consolidation of gloops, with projected total revenues ranging between ¥104.9 billion and ¥108.2 billion. These results highlight a deliberate pivot toward mobile integration and high-profile partnerships to sustain long-term competitiveness in the free-to-play online gaming sector.
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